How a Theater Can Change a City

In this Chicago Tribune article, Chris Jones highlights how Aurora’s downtown has been significantly impacted by the Paramount Theatre.

It’s an interesting read about how a single arts organization can impact an entire city.

Jones points out that part of the theater’s success is its focus on mainstream, family-friendly entertainment:

“Family entertainment with familiar titles often attracts a far more diverse audience than socio-political drama foregrounding race. All Americans like to have a good time out with the people they love and the Paramount is very welcoming. High ticket prices are perhaps the single biggest factor in the way of attracting a diverse audience. The Paramount’s model has made real inroads — no subscriber pays more than $37 a ticket, even in the best seats.”

Find out more about the secret of Aurora’s success.

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