High Demand Is Where You Find It

You might have missed my little summary of the crazy box office Broadway had over the holidays. Unbelievable numbers across a range of shows. This article has a little bit more about it.

One little interesting tidbit that wasn’t in the first piece, though, was that Wicked has the ability to flex based on demand. Here’s the quote:

“In the case of ‘Wicked,’” recent renovations to the Gershwin Theater, where the show is playing, opened up 119 seats in the rear mezzanine that were once unavailable in the 1,809-seat house. Using a removable partition, producers are now able to open up the extra seating during periods of high demand, as was done last week.”

It’s a good capability to have, especially if you’re not compromising the seat experience of everyone else to do it.

I do have one little thought for the producers of Wicked, though. Those 119 seats don’t ever need to be empty. You can experience “periods of high demand” all the time. Call me!

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