Heroes Don’t Always Wear Capes & More Storytelling Tips
Writer Kelton Reid makes an important point in his Copyblogger post: “Without a story, it’s almost impossible to spark imagination.”
Telling memorable stories is key to reaching your audience. Reid offers three simple models for building your audience with storytelling. We share one model below:
“The movie studio model
Take a page from a small, but incredibly talented, four-person motion graphics company from the late ’70s. It was originally called the Computer Graphics Lab (CGL) but became famous via Lucasfilm, and is now known as Pixar.
After joining forces with George Lucas, it became “… a corporation in 1986, with funding by Apple Inc. co-founder Steve Jobs, who became the majority shareholder. Disney purchased Pixar in 2006 at a valuation of $7.4 billion …”
One of Pixar’s own Story Artists shared the company’s 22 Rules of Storytelling, which went viral on Twitter.
You could cherry-pick any or all of the rules to add gravity to your own stories.
One that stands out as instantly relevant is the technique bestselling author Daniel Pink labelled “The Pixar Pitch.”
“We are pitching all the time … and there are all kinds of ways to pitch. One of my favorites is called ‘The Pixar Pitch.’ It turns out every Pixar movie has the exact same story structure you can identify in six sentences.” –Daniel Pink, “This is how to pitch your idea like a Pixar producer”
Let’s take a look at what he’s talking about:
Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
Pink made a great video on how to put it into action here.”
Reid shares two other models here.
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