Have Your Best Year in Marketing Yet

Inc. writer Michelle Van Slyke reports that the key to having a successful year in marketing is … planning. And, ’tis the season to start since the end of the year is fast approaching.

Van Slyke shares some advice from her own personal experience to make next year your best year yet.

Start with Reflection

Every planning meeting should begin by reflecting on the prior year. What worked? What didn’t? What did we think wasn’t going to work, but did? The answers to these questions lay the groundwork for what your organization needs to prioritize in the coming year.

It’s also important to look at last year’s numbers. The data can show how close you were to hitting your goals and bring to light missed opportunities. By identifying the gaps, you can plan to fill those holes in the upcoming year.

Make S.M.A.R.T Goals
So, you have goals for next year — but how do you quantify them? Making S.M.A.R.T goals is the best way to ensure you have a plan in place for success. Goals should be specific, measurable, attainable, relevant, and time-based. When your goals for the upcoming year have each of these characteristics, you are setting yourself up for a success story that is practical and allows you to strive toward tangible outcomes.”

Check out the rest of her advice here.

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