Happy Holidays: A Few of Our Favorite Posts
Our countdown to Christmas has begun! We’d like to wish everyone a happy and safe holiday. This will be our last post until Monday, but we’d like to highlight a few of our favorite Selling Out posts since our launch.
We’d also like to say thanks for being a part of the Selling Out community.
• Hubbard Street Dance Takes It to the Streets to Grow: We spotted this piece in the Washington Post about a dance company whose sense of mission makes them realize that they must reach more people, which means they must, ultimately, be audience-oriented.
• Louis C.K. & Kid Rock: Are they “generous” to their fans? Louis C.K. and Kid Rock have both charged much less than market value for tickets to their shows. Jim points out why they’re being generous … and also savvy.
• Why The Death of an Arts Org Is Like a Plane Crash: Howard Sherman shares his very strong metaphor comparing the death of an arts organization to an airplane crash. What would happen, he asks, if arts organizations had controls like a cockpit?
• Defining Originality: The How Rather Than the What: Who cares if half of Broadway’s content is from other sources? Shakespeare cribbed Ovid, Plutarch and folk tales from all over Europe. We defer to Jordan Roth of Jujamcyn Theaters on this topic.
• Is the Future of Arts About Broadcasting? Jim has some answers as well as some words of wisdom for live arts organizations: Pay your audiences back (for going out) in rich, interesting, great and positive experiences.
• Giving the People What They Want: Goldstar’s Scott Oklin told us what the Arvada Center in Denver was doing to boost audience engagement, and we wanted to share: They gave patrons a choice of which musicals they would want to see and allowed them to vote. Two patron picks are scheduled for the 2013-2014 season. Think this will increase sales?