Hamlet (or Rather Cumberbatch) Beats Out Beyonce

Who’d have thought that Shakespeare, in this day and age of Instagram and MTV, would have surpassed Queen Bey as the fastest-selling ticket in London theater history?

Of course, the Bard owes a debt to another classic character, Sherlock Holmes, or really the actor who plays him, Benedict Cumberbatch.

Thanks to Cumberbatch’s rabid fanbase, his run of Hamlet coming in 2015 outpaced Beyonce and Jay-Z’s “On the Run” tour by 214 percent in searches on ticketing site Viagogo, according to The Wall Street Journal.

What will this mean for the rest of London’s theater scene? Hopefully a scenario of a rising tide lifting all ships and a new group of regular theatergoers inspired after Cumberbatch’s performance.

Do you think his record-setting show will have any long-term effects? Weigh in below.

Sign Up for Emails

VIEW PAST ARTICLES