Grow Your Audience: Live Stream

Real Salt Lake. Photo Credit: Roscoe Myrick

“When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans … could download Salt Lake City NBC affiliate KSL-TV’s new app, RSL on KSL, and livestream the game on the digital device of their choice,” reports A.J. Katz for Adweek.

We’ve covered the benefits of broadcasting and live streaming live events (see our Read More list below). The hope is to reach a broader audience and increase ad revenue.

Jim wrote in No Tug of War Between Live and Broadcast:

“Here’s how this really works: Broadcasting an event is a multiplier on that event. It increases the exposure of that event to the world. If that event is not interesting, it won’t help much. Many people, if given the choice, will watch the broadcast because it’s easier and cheaper. If, however, the event itself is compelling, it will drive more interest in the live product. If the live product is done well (if the in-stadium experience is good, for example), that will drive interest on the part of ticket buyers to BOTH watch broadcasts AND come back to the stadium.”

According to Katz, “The KSL-Real Salt Lake deal marks the first time a professional American sports team has partnered with a local broadcast station on a local-only over-the-top deal. … Since its launch, the app has drawn roughly 30,000 to 50,000 OTT views for each two-hour game. By comparison, Real Salt Lake averages about 20,000 fans at its home games.”

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