Great Outdoors = Great Venues

We shared a Wall Street Journal article about The Utah Symphony’s Mighty 5 Tour, in which they combined their lovely music with the beauty of nature by playing in Utah’s five national parks.

“Not only will this give audiences a unique concert experience, but the symphony’s maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor) concerts as well.”

Listen to the musicians in this video talk about the rewards of thinking outside the box — or rather, the theater. And visit their site to see more videos and photos.

• Join our conversation tomorrow at noon ET on Twitter about Customer Service for Audience Building with Goldstar CEO Jim McCarthy @goldstarjim and Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec. Use #auddev to participate with questions and comments. The chat will run one hour.

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