Grateful Dead Announces Farewell Concert
One of the music industries most successful bands (despite never really having a hit song), the Grateful Dead was remarkable at building community and creating a story around their music and their fans.
As Jim wrote in his earlier blog post, Sometimes it Takes the Dead to See the Future:
“The Grateful Dead were decades ahead of the rest of the live entertainment business in a number of ways.
… ‘Building a scene’ and ‘never standing in the way of your fans,’ … are so deep and so profound as sources of value for any kind of live entertainment, arts or sports organization that they can’t be emphasized too much.
… The payoff from this mindset? Despite never really having a hit song (and just one Top 10 album), they had a 30-year run of stunning, huge, highly lucrative success.”
Now, the Grateful Dead is returning to Chicago’s Soldier Field nearly 20 years after their last live concert to perform for one last time together. It seems like a very safe bet that fans will be overjoyed to join the group one last time. You can read more about the concert (and their unique way of selling tickets) here.
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