Goldstar Subscribers’ Return Readiness Score for Mid August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events.

This is interesting. The highlights from mid August below:

When asked to “describe your willingness to go out to live events” on a scale of 0-100:

  •  the average response score was 39.
  • For New York respondents specifically, the score was 42.
  • If venues followed strict cleaning routines and social distancing policies, that number goes up to 47 out of 100.
  • And a bright spot: When asked how much they’re looking forward to the return of live events, the average response was 89 out of 100!

And, join us for Virtual Venues: The Show Must Go On(line).  Jim welcomes Thomas Cott (Senior Director of Marketing & Creative Content for Alvin Ailey American Dance Theater) and producer-director Jeremy Wein (Play-PerView, NYC Podfest) on Wednesday, September 2 at 3pm EDT. The experts weigh in on streaming live events online and how your organization can benefit, too. Register here.

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