Goldstar Subscribers’ Return Readiness Score for Early January

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events.

The results are interesting! The highlights from early January are below:

When asked to “describe your willingness to go out to live events” on a scale of 0-100:

  • The average response score was 36.
  • If venues followed strict cleaning routines and social distancing policies, that number goes up to 44 out of 100.
  • When asked about wearing a mask to an event, 87 out of 100 said they would definitely be willing to wear a mask during an event, including before and after the show.
  • When asked about their willingness to get vaccinated, 67 out of 100 said they would get vaccinated as soon as it was available to them.
  • And a bright spot: When asked how much they’re looking forward to the return of live events, the average response was 90 out of 100.


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