Gol! World Cup Scores New Records for Web and TV
It seems more people than ever are watching the World Cup. On Tuesday, Variety reported, World Cup Sets New Internet-Video Streaming Records for ESPN, Univision and Akamai.
“For ESPN, the USA-Ghana match was the biggest-ever event for WatchESPN: 1.4 million people watched the American team defeat Ghana on the digital-video service for a total of 62.4 million viewer minutes. … On TV, ESPN’s coverage of USA-Ghana was the best ever for a World Cup game on the cabler, averaging 11.09 million viewers on Monday, while Univision drew 4.8 million viewers, according to Nielsen.”
The article predicts the digital viewing figures will only increase as the World Cup games continue.
Are you watching?