Give People Permission to Make Fun of You

• DATE: March 26, 2018
• POSTED BY: Jessica Koslow
• CATEGORY: Marketing

Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing.

Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The spot stars Will Ferrell and Joel McHale as, according to Adweek, “museum goers who are refreshingly honest — and funny — as they tour the Hammer’s new Stories of Almost Everyone exhibition. Viewing piece after piece — guided by Hammer curator Aram Moshayedi — the pair are openly bewildered, sometimes verging on disparaging, by the everyday objects that make up the show.”

By acknowledging that art can be confusing, The Hammer capitalizes on a stereotype and uses humor to attract (and keep) your attention.

Read More:

• Funny How Supply and Demand Have Nothing to Do With It
• Clock Time vs. Calendar Time
• Put a Handle On It