Get Noticed on Instagram, Pinterest and YouTube
Have you tried your hand at marketing your events on Instagram, Pinterest or YouTube? These platforms are quickly becoming power players in social media thanks to high engagement rates, but they can also be a little tricky for beginners to get the hang of.
To help, Entrepreneur put together a guide to succeeding on these platforms. Check out the whole article here, or pick up a few tips below:
Feature your fans: As one of the best Instagram accounts in 2015 and finalist in last year’s Shorty Awards, Benefit Cosmetics is killing it in terms of tying audience engagement and loyalty to selling their products. In 2013, their #Realsies campaign resulted in thousands of fans wearing Benefit’s “They’re Real!” mascara and sending in selfies, which were then published on Benefit’s website and Instagram account. Their strategy of publicly featuring their Instagram fans allowed them to boost visibility of their product, gain brand loyalty and increase sales.
Be inspirational: Pinterest is all about giving people the inspiration they need to cook better, create dazzling homes and keep up with the latest fashion trends. Giving your audience motivation through your Pinterest will convert casual browsers into dedicated fans. GE‘s Pinterest account is exceptional when it comes to inspiring their customers with engaging campaigns like #GetFit, #SeeInsideIt and #GEInspiredME, focused on health, science, photography and innovative technology. Additionally, the #WhatWorks project promotes philanthropy and community development, urging its Pinterest audience to make positive changes in their local communities.
Know your audience and gear content strategically: Christopher Ratcliff at Econsultancy suggests making content specifically for your audience. He wrote, “Keep the brand message in the background, [and] just concentrate on content that’s either entertaining, useful or unique. Users who respond to your content will naturally gravitate to your brand in other channels and areas of commerce.”