Four Tips to Fine-Tune Your Customer Service

gooutguidesLast week, we listed 3 Ways to Show Your Fans You Care. Because as Jim has pointed out, Good service is the best marketing money you’ll ever spend.

According to data from KISSmetrics, 71 percent of consumers have ended a business relationship due to a poor customer service experience. Entrepreneur offers four ways to improve your customer service and strengthen loyalty in the long term. We’ve highlighted two tips below, and you can read the entire article here.

1. Follow up with a brief satisfaction survey via email: Conducting a brief survey goes a long way toward deeper engagement. It gives customers the chance to provide immediate feedback while the experience is fresh in their minds. If a customer shares comments or questions, be sure to respond within 24 to 48 hours. If you implement changes based on a customer’s feedback, acknowledge her input to show your appreciation. These gestures show — not just tell — your audience that their voices are being heard.

2. Respond to customer reviews and feedback outside of business-owned channels: Social-media channels, review sites and article comments may not be primary channels for customer service, but they are still highly valuable touch points.

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