Facebook Tips You Haven’t Heard Before

Want a few tips to up your Facebook posting? The folks at Buffer are sharing some of their favorites you likely haven’t heard before. Check out all 11 here, and our top picks below:

“1. Images posted via Instagram receive more engagement than native Facebook image posts

A Buzzsumo study of over 1 billion Facebook posts from 3 million brand pages found that images posted to Facebook via Instagram receive more engagement than natively published images:

facebook-image-engagement

 

2. Posts with hashtags receive less engagement than those without

Buzzsumo’s study of over 1 billion Facebook posts discovered that posts on Facebook that include a hashtag receive less engagement than those without hashtags, as illustrated in the below graph:

hashtag-engagement

Hashtags have become a default way to categorize content across Twitter and Instagram, but not made much impact on Facebook.

This also highlights the importance of sharing a different message across each social media platform.

3. Almost half of Facebook’s users are mobile only

Facebook now boasts more than 1.5 billion users, more than 1 billion of which use the service daily.

What’s even more interesting is that nearly half, around 46%, of Facebook’s users never log in to the desktop site and use Facebook only on mobile devices.

Screen Shot 2016-02-11 at 12.01.08

Will we soon hit the tipping point where the majority of Facebook users are mobile-only? VentureBeat predicts that we could reach that landmark at some time in 2016.”

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