Facebook Knows Your Customers Better Than Their Families Do

Are you taking advantage of this fact?

Popular Science recently posted about a study that showed Facebook can accurately judge a persons personality (thanks to their “likes” and other information) better than their family, roommates, friends and work colleagues. The only people who know better than Facebook? Their spouses.

So what does that mean for your business? Well, familiarizing yourself with Facebook’s insights and metrics seems like a good start to better understanding your customers as does posing questions and surveys on social media.

As Jim said in his post, Being Curious About Your Audience Is a Good Marketing Tool:

“When it comes to marketing anything (and certainly live arts and entertainment), it’s dangerous to keep holding on to existing assumptions. Get curious about the market and your audience, including questions about where they want to go to see your shows. This isn’t always easy to do, but it’s got to be a high priority for any marketer.”

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