Don’t Fall for These 8 Online Marketing Myths

"A Long Way Down," © 2013 Brad Hammonds, used under a Creative Commons Attribution license.

“A Long Way Down,” © 2013 Brad Hammonds, used under a Creative Commons Attribution license.

You’ve only got a certain number of hours in a day to devote to online marketing, so it’s important your strategies are effective. KISSmetrics recently listed 8 deadly online marketing myths, and then killed them one by one to help you stay focused on tactics that drive business growth — and not waste your time. We’ve highlighted three below, but you can read all of them here.

1. People will buy our product because it’s cheaper than the competition’s: Cheap prices don’t automatically translate into massive word-of-mouth, PR and market share. People have to actually know you exist. Offering a cheaper price than your big name competition doesn’t do any good if no one knows about you.

2. We need to get as many people as possible to our website: There is a big difference between getting traffic and getting the right kind of traffic, especially if you’re spending time (SEO, social, content marketing) and money (PPC, PR, advertising) to generate it.

3. No one reads commercial emails these days: According to McKinsey & Company, “Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all U.S. consumers still use email daily, and the rate at which emails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.”

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