Do You Talk to Your Customers? Here’s Why You Should
Jim has talked about the importance of listening to your customers. In his post Remember: It’s Not About You, he wrote:
“It’s very difficult to be arrogant and serve your supporters well at the same time. And the way to avoid this pitfall is to remember that this business isn’t about you or your organization. It’s about the people that make it matter in the first place.”
But, of course, sometimes we need a little motivation to reach out and get that feedback from our audience. Kissmetrics asked 19 marketers to share the most important things marketers can learn from talking to their customers. Check out the whole list here, or see a few of our favorite responses below:
1. Peep Laja — Founder of ConversionXL
“You get to learn two very important things (among other stuff): the hesitations and questions they had before buying/signing up, and what matters to them about the product.”
2. Brian Dean — Founder of Backlinko
“The No. 1 thing is the language that they use. Sure, you can learn about your customers’ thoughts, fears, wants and desires by chatting with them over a cup of Starbucks.
But if you don’t know how to speak their language, they’re never going to hand you a single dollar.”
3. Neville Medhora — Founder of Kopywriting Kourse
“The biggest thing you can learn from talking to your customers is what they’d actually PAY for.
Almost all the time you can tell what people will whip out a wallet for if you keep prodding. Their eyes will light up on certain things, or they’ll just flat out tell you what they need.”
4. Corbett Barr — Co-founder of Fizzle
“Unless you’re a mind reader, the best way to ensure you build something your potential customers will truly love is to talk to them directly.”
“The most important thing startup marketers can learn from talking to their customers is understanding who truly considers the product a ‘must have’ and why it is a ‘must have.’
With this information you’ll know who to target as future customers and which benefits to highlight.
And if no one considers your product a must have, then you should be focused on changing the product rather than growing.”