Digital Ad Dollars Are on the Rise
Be where the people are — and the people are on mobile. That’s the title of one of Jim’s post for this blog. Looks like advertisers are following the trend.
“Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast by eMarketer,” reports Robin Kurzer for Marketing Land.
Kurzer shares the numbers and where the dollars are coming from.
And why should we care?
Kurzer writes: “The trend is hard to ignore — advertisers are spending on digital and there’s no sign of them ever going back.”