Design Tips to Make Your Emails Stand Out
According to HubSpot, “the average recipient spends about 1.1 seconds scanning an email prior to deciding whether or not they want to stay or abandon the message.”
Which means … email design is important. Kristen Baker lists 10 Email Design Best Practices. Here’s the first one:
“Craft a strong subject line.
Your email subject line is the first thing anyone sees when you send them an email. It’s the brief statement that’s supposed to pique the interest of your recipients. It should capture their attention so they want to open the email and continue reading.
Your subject line should do three main things:
- Grab the attention of your readers in as few words as possible (less is more).
- Provide some sort of value and/ or information that makes them want to open the email.
- Summarize what recipients are going to read and/ or see once they open the email.”
Check out more best practices here.
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