Design Tips for Everyone

Even if you don’t have a background in design, Search Engine Journal writer Kristi Kellogg outlines seven graphic design tips for non-designers.

“Graphic design is a useful skill for any digital marketer to have in their back pocket,” explains Kellogg.

Photo Credit: Theme Photos via Unsplash

We list two of Kellogg’s tips below, then read the rest here:

Embrace White Space:

When creating a design, the graphics and text tend to get all the attention.

The areas without graphics and text are just as important, and allowing room for your design to breathe is one of the factors that separates amateurish designs from professional ones.

White space (a.k.a., negative space) is the area between and around design elements, and it’s not necessarily white (it can be any color, pattern, or even an image).

The simple rule of thumb is this:

Don’t overcrowd your elements.

Consider the Psychological Impact of Colors:

When creating your brand’s color palette, it’s important that they reflect your brand’s tone.

Psychologically, colors evoke different feelings:

  • Blue: trust, safety, security and relaxation.
  • Purple: creativity, abundance, and mystery.
  • Green: wealth, health, and refreshment.
  • Pink: femininity, romance, and youth.
  • Orange: energy and enthusiasm.
  • Yellow: optimism, spontaneity.
  • Red: passion and energy.
  • Black: sophistication, luxury, and power.
  • White: purity and cleanliness.
  • Grey: gravity and professionalism.

It’s important to keep the feelings that your brand’s color palette evokes in mind when creating designs. …

Think about what you want your brand’s colors to signal to your customers.

You can use color psychology in everything from your brand logo to your website design.”

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