Create More Engaging Emails With These Easy Tips

According to Search Engine Land, about 269 billion emails were sent and received each day in 2017!

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Which means, it’s a tough task to get your patrons to open, read and act on your email.

Author Gisele Navarro shares a few tips to help ensure that your emails are being read. We’ve highlighted a few below, and you can learn more about making your emails irresistible here:

Setting the scene: What better way to get your foot in the door than sparking a bit of intrigue? Setting the scene allows you to create a mental image in your recipient’s mind, and this is an invaluable tool that you can use right at the start of your pitch.

Use these phrases to turn the opening of your pitch into a call for adventure:

  • Picture this.
  • It begins with a feeling of.
  • Think about this for a moment.
  • Just imagine.
  • You know the score.

Getting them on your side: If you can show you’re on their emotional side, they are more likely to keep reading.

This is also a very effective way to turn a simple pitch into an emotional experience.

Use these phrases to make your recipient feel what you feel:

  • We’ve all been there.
  • OK, I know what you’re thinking.
  • I know the feeling.
  • We all do it.
  • It’s not just you who … “

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