Consistency Across Every Channel, and Other Brand Identity Tips
In order to achieve success today, “you must stick out among the noise,” writes Ron Lieback for Search Engine Journal.
Lieback lists 10 essential elements to create and sustain brand identity. We share one tip below, then read the rest here:
“Consistency Across Every Channel
When creating and building your brand identity, keep your messaging and voice consistent across every channel of communication.
The social media channels are obvious but don’t forget your blogs, guest blogs, website copy, PR efforts, newsletters, email replies, paid advertising copy or conversations with everyone that you come in contact with.
Remember, also, that consistency across every channel is vital not only while creating but also while sustaining your brand identity.”
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