Come Join Me for TEDxBroadway in New York City

TEDxBroadway is back for its eighth year at the New World Stages in New York City on September 24, and I think you and your team should go!

Goldstar has co-produced this event with our friends at Situation Marketing since 2012 because we think people in our industry need a day to get together, think big and envision a better future. It’s a terrifically fun day, but it’s also challenging, moving and enlightening.

George Takei

But the impact doesn’t stop on the day itself. Several times a year, somebody pulls me aside and says, “TEDxBroadway changed my life!” I get to hear the stories of how one or more of the presentations completely changed their perspective on some issue or opportunity and opened up possibilities for them personally or for their organizations that they weren’t even contemplating before. This alone is worth 100x the price of admission, but it’s not the only reason to go.

Because the other thing that happens is what I call “TEDxBroadway moments.” Whether it’s Robert Lopez singing “Let It Go” just days before winning the Academy Award (giving him his EGOT), or Benj Pasek and Justin Paul previewing a few snippets of music from their little-known but promising show Dear Evan Hansen, to George Takei explaining for the first time to any audience that he went into social media to create Allegiance, his legacy project, to tell the story of his childhood in the interment camps during World War II, or a dozen others, something special happens on stage every year. It’s hard to predict and sometimes only time reveals it, but in order to see it, you’ve got to be there.

Benj Pasek and Justin Paul (© Glen DiCrocco)

Of course,  you’ll be there with 500 other fascinating people in our business of live entertainment, and whether you’re in theater or something else, the content is totally for you. I get the chance to work with all the speakers as they develop their presentations, and I’m more excited than ever about this year’s talks. We’re going to hear from some fascinating people doing interesting work. But more important, they’re working hard to share something with you beyond the surface, something they’ve paid a price to know. You’re going to want to hear it.

I think you should come, and I think you should bring your team. In fact, if you can’t make it, I think you should STILL send your team. I’m willing to put my money where my mouth is on this: Any Goldstar organizer who buys four tickets for their team – I’ll personally purchase a fifth ticket for your team for the event (get your fifth ticket free here).

And, of course, we always have a rollicking get together with Goldstar organizers at the event afterward, and this year is no exception.

It’s a special day you and your team will enjoy and learn from. I hope to see you there.

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