Cleveland Orchestra Targets Millennials With ‘Members Club’

• DATE: September 23, 2016
• POSTED BY: Jessica Koslow
• CATEGORY: Marketing

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they’ve created a ‘Members Club.’

Zachary Lewis of Cleveland Plain Dealer explains: “For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10.”

Plus, the program is available via a smartphone app.

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