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#WednesdayWisdom

#WednesdayWisdom: Can You Smell the Excitement?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Audience Has Five Senses. Why Not Use Them All?I love this: London’s New Year’s Eve fireworks show aimed at all five senses.When I was in first grade, the teacher brought in a little popcorn maker to explain the five senses to us: We could see the popcorn pop; we could hear the kernels explode; we could smell the...

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#WednesdayWisdom

#WednesdayWisdom: The Right Question to Ask

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Avoid the Power of Stories.I love stories. So do you. We’re built to love stories because, unlike data, they fit the way our brains worked best in a natural state. People who lived in a state of nature didn’t have a lot of data or Excel to help them analyze it.But they had stories, and, with a world...

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#WednesdayWisdom

#WednesdayWisdom: Cost vs. Show Lust

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part Three.Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.In the live entertainment business, we have superpowers. I’ve now explained two of them (in my posts, part one and part two).Sadly, as Superman knows, sometimes those superpowers...

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#WednesdayWisdom

#WednesdayWisdom: Superpowers + Kryptonite-Like Weaknesses

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part One.Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.Would you like to have a superpower: flying, mind reading, invisibility?Sure you would, but what if by accepting your superpower, you also had to accept a corresponding superweakness...

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#WednesdayWisdom

#WednesdayWisdom: What’s the Must List for Working With On-Demand Audience Channels?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Must List for Working With On-Demand Audience Channels.Recently, I talked about the rise of the on-demand economy, and I wanted live entertainment and arts marketers to know that it’s not just cars and lunch you can get on demand. You can get ticket buyers and audience, too.But it’s important to take this further. Not all On-Demand Audience...

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#WednesdayWisdom

#WednesdayWisdom: The On-Demand Economy Is Huge and Growing

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience.Do you need to own everything you use?These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden.Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid...

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#WednesdayWisdom

#WednesdayWisdom: Finding an Audience and Generating Revenue Is an Art

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Experience Economy and Live Entertainment Entrepreneurship.Recently, I saw one of my favorite live bands, Big Bad Voodoo Daddy. Probably best known for their appearance in the movie Swingers back in the mid-’90s and a couple of hits from the brief swing resurgence of the same time, Big Bad Voodoo Daddy has eight members, all of whom have...

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#WednesdayWisdom

#WednesdayWisdom: Should Emotion Decide Who Can Buy a Ticket First?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Allow “True Fans” to Buy Tickets First.In the olden days, if you wanted a ticket to a hot concert, the best way to secure one was to camp out overnight, usually outside a record store*, so as to be in line when the tickets went on sale. Sure, you got a pretty lousy ticket, but at...

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#WednesdayWisdom

#WednesdayWisdom: Live Is Where It’s At, But …

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Live Rules! (But Don’t Get Cocky).I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past...

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#WednesdayWisdom

#WednesdayWisdom: People Are Placing More Value Than Ever on Live Experience.

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Whenever Someone Says Modern Sports Is All About TV …Whenever someone says modern sports is all about TV … ask them why nobody’s watching this year’s World Series [October 2014 ] on TV, but people are still filling stadiums at very high prices.As of this writing, TV ratings for Games 1, 2 and 3 of the 2014 World...

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