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Is Your Website Confusing People? Probably.

Are you familiar with the "KISS rule"? (As in, Keep It Simple, Stupid.)It's a good strategy for a lot of things, but an especially good one when it comes to websites. The simpler your site is to read and navigate, the more likely people are to find what they're looking for and make a purchase.So how do you follow the KISS rule? Kissmetrics Blog (get it?) has a few tips:"1. No ads. None. Period. Ads on your homepage are a major no-no....

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Technology

Here’s What Happens Online in a Minute [Infographic]

Apple users download 51,000 apps in one minute, and YouTube users upload 300 hours of video. These are just a few of Domo's key insights from a recent report. What else is happening online in a minute? See the infographic below, and read more about the report at MarketingProfs.Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

5 Old SEO Tactics You Should Stop Using ASAP

As you probably know, SEO is an ever-evolving science (or maybe it's more of an art?), and what was effective yesterday may in fact hurt you today.Goldstar's SEO expert Anthony Ferrara has already outlined a few resources that can help you keep tabs on the latest SEO updates (check them out here), but a recent article from Search Engine Journal can also help.Writer Stoney G deGeyter outlined five SEO tactics that used to work -- but aren't worth the...

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Technology

Royal Shakespeare Company Makes Much Ado About Something

Where have you heard the following lines before? "If music be the food of love, play on." Or, "Better three hours too soon than a minute too late." Was it that hot new rapper or ... Shakespeare?It's hard to say, right? That's the lesson Royal Shakespeare Company is underlining with their new app, called RE: Shakespeare.According to the RSC's director of education, Jacqui O’Hanlon: “It’s trying to capture the imagination of young people who might have a preconception that...

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Technology

Is Live Entertainment Etiquette Evolving?

Theater etiquette is making headlines. We at Goldstar offered insight on some of the biggest live entertainment etiquette questions, surveying more than 1,000 members as well as theater experts. You can read the results here.James Hebert at The San Diego Union-Tribune covers a "string of well-publicized incidents lately (mostly on Broadway) involving playgoers doing some not-so-smart things with their smartphones" in "Who makes the call on theater etiquette?" He also points out that while theater needs to attract younger...

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Technology

28 Design Terms Marketers Need to Know [Infographic]

Does it ever feel like web and graphic designers are speaking a different language? Well now, thanks to HubSpot, you can decipher what your organization's designer means when he or she wants to "adjust the leading" or "increase the white space." Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

How to Make Sales on Instagram (Yes, Instagram)

Is your organization on Instagram? While it may feel overwhelming to tackle another social media channel, with Instagram's high engagement (58 times that of Facebook's and 120 times more than Twitter), it's worth trying out. And to help, Buffer has outlined how to sell on Instagram:Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

The Easy Way to Optimize Your Site for SEO [Infographic]

Need a little help making sure Google is happy with your website? Over at KissMetrics.com they've put together a helpful infographic to make sure you're doing everything right:Read More:3 Easy SEO Changes You Can Make Today 3 SEO "Rules" You Definitely Shouldn't Break Top 6 Resources to Keep in Your SEO ToolboxGot a comment or question? Join the conversation on Twitter or Facebook.

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Technology

You’ve Never Seen National Theatre Like This Before

Until now, you've only been able to take backstage tours of the National Theatre in London in person. But according to The Stage, NT is launching an app that offers exclusive content and behind-the-scenes access."What's great is that theatre is a passion point for people," NT head of digital development Toby Coffey told The Stage. "What I wanted to do was create something that, if you are interested in theatre and the National Theatre, will drive you to continually engage...

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Technology

5 Free SEO Tools You Need to Know About

Want to be able to look at your business' website like Google does? And help your organization move up in the search results? Hubspot has put together a list of SEO tools that'll help you analyze your site like Google does. Here's a list of the free options below: 1) Google Webmaster Tools Cost: Free Perhaps the best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.For...

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