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Is Your Site Mobile-Friendly? Google Has an Easy Way to Check

You've heard us talk about the importance of mobile before and (hopefully) have implemented some mobile best-practices into your website. But is your site really "mobile-friendly"? Google now has an easy way for you to find out.Search Engine Land reported that if you're the owner of your site (meaning your email is registered to the domain name) and you search for your own site on Google, they'll notify you in the search results if you need to up your...

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Technology

Digital Tools Your Organization Needs [Infographic]

It can be overwhelming when you consider all the tools available for businesses. From website hosting to social media schedulers and more, who knows what's right for your organization?To help, check out this infographic from MarketingProfs.com. It outlines several digital tools useful for business:Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

Local SEO: How Audiences Find Your Events

While there are exceptions, most live entertainment organizations rely on locals to attend their events. So how do you reach people in your area? Local SEO.SEMRush.com shared a few tips to optimize your website for local SEO. You can read the full article here, and check out this helpful infographic below to see how Starbucks manages to succeed with local SEO even though they're a global brand:Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

2 Great Ways to Boost Repeat Purchases

Every business wants repeat customers, but in live entertainment the challenge of getting them can be tough. As Jim reported in his post The Way of Attrition, 68-73 percent of people who come to arts venues once don't come back. He goes into more detail on why that is and how to fix it in his post, but today we'd like to address another way to keep customers coming back.How? Your website. Kissmetrics.com points out a few ways to...

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Technology

12 Things Your Homepage Should Have [Infographic]

While it may not always feel this way, your organization's website is essentially your virtual store -- and your homepage is like the storefront window. So what should be on display to encourage visitors to keep looking around and buy tickets? HubSpot.com has outlined 12 crucial items:Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

The Easy Way to Track Your SEO Progress

We've covered SEO (search engine optimization) before, and hopefully you've implemented some of our SEO expert Anthony's suggestions into your organization's website.But now, you need to know if your efforts are making a difference, right? Luckily, Kissmetrics has outlined exactly how to track your SEO progress. See their full explanation here, and get started with a few of their tips below: 1. How to View Only Organic Search Traffic This one might seem obvious. I’m always surprised at how many companies...

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Technology

The Smart Way to Redesign Your Website

Is your organization considering redesigning your website? There are a lot of pros to this, especially if your site isn't mobile-friendly. A new site can make buying tickets easier, make your events more appealing and engaging for potential fans and help you reach new audiences.However, redesigning a website can also be a daunting task -- and one that's easy to mess up. To help, check out this infographic from Kissmetrics. It outlines how to update your site without hurting...

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Technology

The Secret to a Winning Web Design [Infographic]

Designing (or redesigning) a website can be a daunting task. All the headlines, buttons, calls to action and other tiny details are crucial for you to get right for a successful site that engages with people and gets them excited to purchase from you.If you're about to take on this challenge, check out the below infographic from HubSpot. It points out the necessary details for a winning website -- and might even inspire you to update your organization's site:Got...

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Technology

More Than Half of Google Searches Are on Mobile. Is Your Site Prepared?

For the first time, Google has announced that it's now seeing more search activity on mobile than desktop computers worldwide, according to Search Engine Land editor Danny Sullivan.That might sound crazy (or perhaps not, if you're one of the many people addicted to their iPhones), but it reflects what Jim has been saying for years: The time for mobile is now two or three years ago.If you're not quite on board yet, maybe this latest news and these words from Jim's...

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Technology

Your Trickiest SEO Questions — Answered

We've covered many of the basics of SEO on Selling Out before (click here if you want to catch up on those posts), but it's certainly possible that you may have more detailed questions we haven't addressed.To help, we're sharing some tricky SEO questions and answers from SEMrush's recent Twitter chat. See what several SEO experts had to say about fine-tuning your website for Google, Bing and Yahoo:Every good website starts with good content; so whatever SEO strategy you...

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