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Can A Better Website Boost Attendance? Ask Milwaukee Symphony Orchestra

Don't underestimate the value of your website -- especially when it comes to optimizing it for mobile. Just ask the Milwaukee Symphony Orchestra, whose 2015-16 season broke box office records, in large part due to a new website with improved ticketing and a friendlier mobile experience.According to BizTimes, the Milwaukee Symphony Orchestra saw increases of 24 percent in web revenue and 38 percent in online ticket sales following the launch of its revamped site in January. Overall, they boosted...

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Technology

Easy Ways to Make Fans Love Your Website

It's common knowledge these days that audiences are using your website to learn more about shows and purchase tickets. So doesn't it make sense to make that experience as easy as possible?Entrepreneur.com recently pointed out nine often overlooked ways to make visitors love your website. You can read the full list here, and check out our top picks below:"1. Make it fast. A modern website needs to be designed for the modern browsers. Not only does a cleaner site create...

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Technology

Is Your Venue’s Website Guilty of These Common SEO Issues? [Infographic]

SEO (search engine optimization) can feel overwhelming if you're new to the concept. But luckily there are plenty of helpful resources around to get you started. If you're looking to better optimize your venue's website, you can start by checking out Goldstar's SEO expert's information here.Then, take a look at this infographic from SEMrushBlog. It points out common mistakes sites make with their SEO:Read More:3 Easy SEO Changes You Can Make Today 3 SEO "Rules" You Definitely Shouldn't...

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Technology

Not Into Tech? Here’s How You Can Still Use it in Your Marketing

With all the talk about digital marketing, mobile, SEO, it can feel like marketers also need a degree in computer science to keep up.While knowing how to code can be helpful with many jobs, there's still plenty non-techy marketers can do to learn more about their audience and effectively sell tickets. Kissmetrics recently rounded up 9 ways for marketers to do technical things without knowing a lot about tech. You can read the full list here and check out...

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Technology

Are You Losing Money on Your Online Ticket Sales? [Infographic]

From a confusing layout to abandoned carts, there are plenty of ways you could lose ticket sales on your website. To help fix a few of these potential issues, check out this infographic from MarketingProfs. Not all of it applies to live entertainment (we're not typically shipping actual products), but plenty of it can be used to create a better buying experience and bridge the convenience gap.Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

When Are Your Fans on Their Phones? [Infographic]

Wondering when and how your fans are using their phones, laptops and TV? Check out this infographic from HubSpot and gain some valuable insight into your audience:Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

3 Simple Mistakes Venues Make Online

If you're focused on selling out your venue, then your online presence might be taking a backseat, especially if you have a smaller staff. But as we've talked about on the blog before, creating a strong online experience for your audience can go a long way toward selling tickets and winning fans.If you're wondering about the best places to start boosting your web profile, Small Business Trends writer Amanda Stillwagon highlights several common mistakes and how to fix them....

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Technology

What Theater Critics and Journalists Wish Was on Your Website

They say all press is good press, but wouldn't you rather just stick with the real good press? The first step to that is making sure critics, journalists and bloggers can find the information they need to see and talk about your show. Without that you either have no press, or press that's a bit cranky after digging through pages of unhelpfulness.Wall Street Journal drama critic Terry Teachout has spoken with us about this topic before (read his full...

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Technology

The Smart Way to Reach Your Fans on Mobile [Infographic]

Does your organization have a mobile app that uses push notifications? While push notifications can be a great way to communicate with your fans, the wrong messages (or too many) can have them deleting your app.To help send the right notifications, check out this infographic from MarketingProfs. Even if you don't have a mobile app or push notifications, the lessons (personalization, timing, etc.) can apply to other forms of communication, too:Got a comment or question? Join the conversation on Twitter or Facebook.Read...

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Technology

Your Guide to Confusing Google Analytics Terms

Are you using Google Analytics on your organization's website? It can be a great way to track visits, pageviews and what people are interested in most. However, it can also be filled with confusing terms -- and trying to read up on how to use the site may leave you more confused than when you started.To help, Search Engine Watch put together a glossary of Google Analytics terms. You can see the full list here and check out some especially...

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