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Technology

Mobile Gets You Everyone

Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years.Compared to desktop computers, mobile is relatively new, and as a result, those adopting it first tended to be younger than those adopting it later. But at this stage, we are not at the beginning of the adoption curve for smartphones. We’re much nearer...

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Technology

Be Where the People Are (And the People Are on Mobile)

Back in the 20th century, when someone wanted a ticket, they visited a box office (or called a phone bank) between certain hours. People went to where the tickets were, because that was the only option. And not just for tickets, but just about everything — clothes, toys, books — required people to go to the products, instead of the other way around.Of course, the internet changed all that, and made it easy to get just about anything from...

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Technology

Goldstar’s Wendi Lebow Speaks at NAMT Conference Today

Are you attending the NAMT (National Alliance for Musical Theatre) conference in Los Angeles today? If so, make sure you check out Goldstar's VP of Venue Relations Wendi Lebow's talk, "How I Learned to Stop Worrying and LOVE Mobile."Wendi will be talking about Goldstar's transition into a mobile-first company (and why it's so important) as well as sharing tips on how others can make the transition into mobile. As regular readers of this blog know, more and more people...

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Technology

Is Your Website Turning People Off?

When visitors and potential customers come to your website, do they feel welcome? According to SEMrush Blog writer Amanda Clark, it's important that they do. "When a guest arrives at your home page for the first time, he or she should feel like you’ve just been waiting for them to come -- like their visit is anticipated," she says.So how can you make sure that your website is putting out the digital welcome mat -- and not giving off...

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Technology

5 Ways SEO Is Changing in 2017

As readers of this blog know, SEO is constantly changing. It can be a little tough to keep up with sometimes, but the benefits (i.e. more people finding your events) are worth it.To help get a jump on your 2017 SEO strategy, check out this advice from Builtvisible writer Daniel Butler. He outlines a few ways SEO will change in the coming year and what you can do to make sure your site stays optimized. You can read the...

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Technology

Are You a Discount Buyer?

Stop before you answer. Think a second.Because the answer is probably yes. And no.You ARE a discount ticket buyer sometimes. Maybe it’s a show you don’t know much about. It sounds intriguing, but you’re not sure. A discount gets you over your hesitation and gets you saying ‘yes.’But you’re also NOT a discount buyer. When you’re excited about a show or event, know that you definitely want to see it, the price is less important. After tens of millions...

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Technology

Drone Community Abuzz at Goldstar’s Venue Tours

We've written about our FlyBy Seating Chart initiative on this blog, and our efforts to reimagine the seating chart.With the help of a camera-equipped drone (and its skillful pilot), we’ve been filming FlyBy videos inside and outside some of our partner venues. The videos capture the real-life experience of being at the venue, from entering the lobby to sitting in different sections and more.Recently, Droneblog highlighted Goldstar's Flyby of La Mirada Theatre for the Performing Arts.Want to read more...

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Technology

All Apps Are Trash

Eventually. And probably sooner than you think, your app is in the trash.Mine too. Which is sad for me because I've got two of them. The iOS app alone has been downloaded more than a million times, and they've both got killer rankings (4.5 stars on iOS and 4.4 on Google Play).Not to mention that it's taken years and dollars and massive brain power to make those apps work. They, along with our mobile website, provide the majority of...

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Technology

Think Outside the Industry: Shake Shack and Warby Parker Use Tech to Connect

Generally, technology has a reputation for not creating connections. We think of friends sitting at a table, all looking at their phones, people texting instead of talking or robots helping customers instead of employees.But this idea of technology creating disconnect isn't always true. In fact, Shake Shack founder Danny Meyer and Warby Parker co-founder Neil Blumenthal recently shared ways they're using technology to form stronger connections with their customers. You can read the full interview on Inc. and check...

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Technology

Can A Better Website Boost Attendance? Ask Milwaukee Symphony Orchestra

Don't underestimate the value of your website -- especially when it comes to optimizing it for mobile. Just ask the Milwaukee Symphony Orchestra, whose 2015-16 season broke box office records, in large part due to a new website with improved ticketing and a friendlier mobile experience.According to BizTimes, the Milwaukee Symphony Orchestra saw increases of 24 percent in web revenue and 38 percent in online ticket sales following the launch of its revamped site in January. Overall, they boosted...

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