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Innovation

The Sneaky Power of Pay-Per-View (And How You Can Harness It)

If you’ve ever seen one of those listicles online about the world’s richest athletes, you probably recognize a lot of the names, even if you don’t follow sports: LeBron James, Ronaldo, Lionel Messi, Tiger Woods.  But near the top of the most recent list is one name that’s not so well recognized, even by a lot of people who follow sports: Canelo Álvarez. He was the fourth-wealthiest athlete in the world on the Forbes 2019 list, above LeBron James, Aaron …

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News

What’s ahead for 2021?

As 2020 comes to a merciful end, 2021 promises more serious challenges, but also better days. That means it’s time to start thinking ahead so we can plan accordingly. So I got out my crystal ball to see what it would show me, and here’s what I see. Season by season, quarter by quarter, here’s what’s shaping up to happen, and here’s what we in the live entertainment industry need to be doing. Winter 2021. The Bottom. What’s going to …

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News

A few takeaways from a stellar evening

Last night’s Jagged Little Pill live reunion concert on Stellar was the closest we’ve been to a Broadway show in 10 months. Like the rest of the global audience that tuned in, we were feeling all the feels. A quick tour of social media during and after the show reinforced the trends we’ve seen since Stellar first went into beta back in August. A livestream show sells your IRL show too. In the show’s chat and on social media, viewers said they intended to see the …

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Technology

Selling Out Editors’ Picks 2017: Technology

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Technology. You can click on any title below to read the full …

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Technology

Mobile Gets You Everyone

Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years. Compared to desktop computers, mobile is relatively new, and as a result, those adopting it first tended to be younger than those adopting it later. But at this stage, we are not at the beginning of the adoption curve for smartphones. We’re much nearer …

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Technology

Be Where the People Are (And the People Are on Mobile)

Back in the 20th century, when someone wanted a ticket, they visited a box office (or called a phone bank) between certain hours. People went to where the tickets were, because that was the only option. And not just for tickets, but just about everything — clothes, toys, books — required people to go to the products, instead of the other way around. Of course, the internet changed all that, and made it easy to get just about anything from …

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Technology

Goldstar’s Wendi Lebow Speaks at NAMT Conference Today

Are you attending the NAMT (National Alliance for Musical Theatre) conference in Los Angeles today? If so, make sure you check out Goldstar‘s VP of Venue Relations Wendi Lebow’s talk, “How I Learned to Stop Worrying and LOVE Mobile.” Wendi will be talking about Goldstar’s transition into a mobile-first company (and why it’s so important) as well as sharing tips on how others can make the transition into mobile. As regular readers of this blog know, more and more people …

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Technology

Is Your Website Turning People Off?

When visitors and potential customers come to your website, do they feel welcome? According to SEMrush Blog writer Amanda Clark, it’s important that they do. “When a guest arrives at your home page for the first time, he or she should feel like you’ve just been waiting for them to come — like their visit is anticipated,” she says. So how can you make sure that your website is putting out the digital welcome mat — and not giving off …

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Technology

Are You a Discount Buyer?

Stop before you answer. Think a second. Because the answer is probably yes. And no. You ARE a discount ticket buyer sometimes. Maybe it’s a show you don’t know much about. It sounds intriguing, but you’re not sure. A discount gets you over your hesitation and gets you saying ‘yes.’ But you’re also NOT a discount buyer. When you’re excited about a show or event, know that you definitely want to see it, the price is less important. After tens …

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Technology

Drone Community Abuzz at Goldstar’s Venue Tours

We’ve written about our FlyBy Seating Chart initiative on this blog, and our efforts to reimagine the seating chart. With the help of a camera-equipped drone (and its skillful pilot), we’ve been filming FlyBy videos inside and outside some of our partner venues. The videos capture the real-life experience of being at the venue, from entering the lobby to sitting in different sections and more. Recently, Droneblog highlighted Goldstar’s Flyby of La Mirada Theatre for the Performing Arts. Want to …

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