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#TBT

#TBT: How to Give People More of What They Really Want, Part II

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: How Gates Helped Us Build a Multi-Million Dollar Ticket-Selling Business, Part II. Read Part I here.Last week, I wrote about the first "three" gates that Goldstar has used over the years to build a business that currently [circa 2010] serves more than a million people and thousands of venues, sending scads and scads of people to live events each year that otherwise might not have gone. Before I move...

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#TBT

#TBT: How to Give People More of What They Really Want, Part I

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: How Gates Helped Us Build a Multi-Million Dollar Ticket-Selling Business, Part I.Goldstar was started in 2002 by me, Robert Graff and Rich Webster. The company is [circa 2010] 100% founder, family and employee-owned and despite selling tens of millions of dollars worth of tickets each year, has needed very little money to get there. We’ve grown consistently over our eight-year history at a 50 to 100% annual rate, and...

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#TBT

#TBT: How to Save Your Arts Organization in One Easy Lesson

Happy #TBT. In light of the recent Brexit decision and the uncertainty of its economic impact, we’re sharing this oldie-but-goodie post from Jim: How Not to Wipe Out on a Jet Ski AND Save Your Arts/Entertainment Organization in One Easy Lesson.I’ve only been on Jet Skis a few times in my life, but once, quite a number of years ago, I was jet skiing on a muddy South Carolina river with my younger brother. He was a pretty seasoned hand,...

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#TBT

#TBT: One Great Way to Grow Your Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Power of Earning Your Way.Before I go further, I want to say that I don’t mean to be bashing anyone who feels differently about this issue than I do, and certainly anybody who has run an organization differently than I am about to suggest has my respect. It’s tough making things work. Just ask any bank, car manufacturer, record company. Heck, just about anybody these days. Getting a...

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#TBT

#TBT: Experts Aren’t Always What They Seem and Other Lessons Theaters Need to Learn

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Unforced Error of the Almost Unbelievable Kind.First, I’d like to thank Ethan Siegel for telling this story. It takes a big person to cop to something like this, and I suspect he’s doing it because he’d like others to avoid such a terrible mistake. I don’t want anything I say to come across as a personal slam because, Lord knows, I’ve made my share of mistakes as an entrepreneur.Just...

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#TBT: Are You Thinking of Your Audience When You Create Your Work?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Do You Refuse to Pander? Do You Think You’d Be Good at It If You Tried?Sometimes there’s a discussion among arts and theater producers that goes like this:A: We have to think of our audience when we create our work.B: No, we must only think of ourselves and our art. Otherwise, it’s pandering.A: No, it’s not pandering because we have to think of BOTH the audience and ourselves/our art.B:...

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#TBT

#TBT: Take This Money at Your Own Risk

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The 4% Rule.For nonprofits in the live entertainment business, I’d like to suggest that no donor make up more than 4% of your total budget. This is a percentage that a lot of wealth managers set as the maximum you should hold in any one stock, and while there’s nothing magical about this number, you’ve got to put a line in the sand somewhere, and here’s where I suggest it...

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#TBT: Make Your Event for an Audience, Or Don’t Charge Money

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Make It for an Audience, or Don’t Have the Nerve to Charge Money …Yesterday, I tweeted Derek Siver’s insightful post he called “Valuable to Others, or Only You?”In short, he describes the “starving artist” problem: “When someone creates something that is really important, powerful, and valuable to them, it’s hard to imagine that it’s not important, powerful, and valuable to others.” This creates a problem for those who feel...

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#TBT

#TBT: Ignore Market Forces at Your Own Risk

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: You Can Choose Not to Be Affected by Market Forces ...… like you can choose not to be affected by gravity.It’s there, effecting the behavior of everyone you encounter. In their buying, in their giving, in their thinking.It’s not even really about money; it’s about dealing with scarcity in time, attention, love, and yes, money. It’s not some agreed-to game that we’re all playing, like grades in school, or the...

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#TBT

#TBT: Cost Doesn’t Have Anything to Do With Price

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Wisdom of the Soda Seller.Suppose I have a really simple business: I sell sodas on the beach from a little booth. (Actually, some days, that would sound kind of appealing.)My two expenses are the rent that I pay for the booth and the cost of the soda, which I pay to a wholesaler. And let’s say I pay the wholesaler $.50 per soda and sell it to you...

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