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#TBT

#TBT: (What’s So Funny ’bout) Speaking Like a Human Being

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: (What’s So Funny ’bout) Speaking Like a Human BeingA colleague of mine got an email from a well-known e-commerce site the other day that said this. (I took out anything I thought could identify the company or product.) Dear [xxxxx],We at [xxxx] work tirelessly to bring our members luxury products and experiences that exceed their expectations, all at exclusive prices. We also strive to provide the best support possible, especially if...

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#TBT: Necessary But Not Sufficient

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Necessary But Not Sufficient.You need air to breathe, but it’s not enough to survive.You need to be big to play in the NFL, but you need a lot of other things, too.These are what’s known as ‘necessary, but not sufficient’ conditions. The Beatles sang that “All You Need Is Love,” which is obviously wrong, but it’s hard to blame them when “Love Is a Necessary But Not Sufficient Condition”...

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#TBT: Why Are Tickets More Expensive? Because It’s All About Being There

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Why Are Tickets More Expensive? Because It’s All About Being There.A few days ago [April 2010], Duke Law professor Richard Schmalbeck wrote an op-ed for The New York Times whose central thesis I would paraphrase as this: In the past, tickets were much cheaper, and the most important reason they are now expensive is that high-priced skybox tickets are partially deductible by businesses as tax write-offs.As uninterested as I...

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#TBT: Too Small to Meter, But Not Too Small to Matter

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Too Small to Meter, But Not Too Small to Matter.I’ve got a mixed relationship with the business chestnut, “if you can’t measure it, you can’t manage it.” Of course, you can manage things you can’t measure. We do this all the time in our personal lives, and if I asked my friends to fill out a survey about how I’m treating them, well, I imagine that alone would cause my...

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#TBT: Because That’s Where the Money (and Value) Is

Editor's Note: This post was written by Jim in April of 2010. But it's still extremely relevant. Today, musical artists, TV shows and movies -- from the So You Think You Can Dance Live Tour to Game of Thrones -- continue to bring their product to the theatrical stage. And we've got some of those shows listed on Goldstar.Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Because That’s Where the Money (and Value) Is.You’ve probably heard of, or...

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#TBT: What Does It Mean, Halloween?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: What Does It Mean, Halloween?Wisenheimer that I am, I posted to my Facebook profile the following thing over the weekend [November 2, 2010]: “In the midst of all this commercialism and partying, let’s not forget the true meaning of Halloween: the birth of Satan.”Which I mention because for a holiday for which there really is no “true meaning,” people sure do celebrate. I think in the past, it was a...

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#TBT: Write the CEO an Email, Get a Lawyer Letter

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Write the CEO an Email, Get a Lawyer Letter.Wow. Here’s a tidbit from an incredible story:“ … Giorgio Galante found out today [that] sending AT&T’s CEO two emails in two weeks results in a phone call from AT&T’s Executive Response Team and a warning that further emails will result in a cease and desist letter.”Now, to be fair, we don’t know what was in Galante’s emails. They could have been...

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#TBT: How Dynamic Do You Want Your Pricing?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: How Dynamic Do You Want It?I've just returned from the [2010] Broadway Spring Road Conference in NYC, where I had been invited to join the very first panel of the conference, which was about pricing.One simple word with so much complexity. A million ways to die, as Bond or a Bond-like character might have said. But I wasn’t alone on the stage, by any means. We had a great...

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#TBT: Two Ways of Looking at Premium Pricing

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Two Ways of Looking at Premium Pricing.Would you pay $1,750 for a folding chair?Before you say “no,” imagine that it came with the ability to sit in it in the first row of a Bon Jovi concert. And you got a bunch of other cool Bon Jovi stuff.Still no?Well, sure, that’s what a sane person would say, but the point of selling such a package is that some people...

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#TBT: 3 Things the NFL Can Teach the Rest of the Live Entertainment Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: 3 Things the NFL Can Teach the Rest of the Live Business.The grizzly bear is about to crawl out of its winter hibernation chamber. All the creatures, great and small, in its domain must once again acknowledge its benevolent but certain rule.The National Football League is gearing up to get back in action.Many of my readers in the arts and theater world have eyes so glazed at this point...

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