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#TBT

#TBT: You Are Your Marketing

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing. [This post was originally published in March 2009. Read Part II here.]Become your own marketing. I’ll give you a few examples of this that should illustrate what I’m saying.• The Prius is its own advertising. There’s a reason they built it as ugly as a toaster. They were trying to demonstrate visibly that this was a different car and that the reasons to buy it were not the...

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#TBT

#TBT: Even Lions Can’t Play Where the Gorillas Play

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Develop a Niche.In nature, niches are pretty straightforward. Owls survive on mice and snakes while hunting at night, so as to avoid most bigger predators and to have less competition for food. That’s how they get it done. Lions have a niche, too; they travel in groups and hunt herds in big open spaces. Even they, bad asses of the animal kingdom that they are, can’t play where the gorillas play. Or...

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#TBT: A Taste of Things to Come for Live Entertainment

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “Recordings Have Become Advertisements for Shows.”That’s a direct quote from a piece by Sasha Frere-Jones in The New Yorker [circa 2009], and yes, it’s absolutely true.Interestingly, this has become conventional wisdom in a very short time. If you had tried to make this point two years ago, most “smart” music business people would have tut-tutted you or agreed, but only in the far-off future.So listen to me now when I say this...

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#TBT

What’s Your Multiplier?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “What’s Your Multiplier?”Lately, for reasons that are too dull to bother explaining, we’ve been looking at the “multiplier” we have here at Goldstar whenever a person signs up. Specifically, we’ve been thinking about what happens when we actually spend money to reach out to a person through either a sponsorship or our affiliate network or some other paid program whose goal is to get new people signing up for Goldstar.Let’s say that...

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#TBT

#TBT: “The Transforming Fire of Machines … ”

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “The Transforming Fire of Machines … .”Is not a tagline from the upcoming Terminator Salvation movie [circa 2009], although it might work for that, too.Instead, it’s one of the “New Rules for the New Economy,” which, although not so new anymore, are still highly relevant because they were ahead of their time, back in the benighted year of 1998.In full, it’s this: No one can escape the transforming fire of machines.Before you...

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#TBT

#TBT: You Know What Customers Love? Rules

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Know What Customers Love? Rules.I understand the reasons that the secondary market gives some venue operators the heebie-jeebies. Any kind of disorder or chaos created by sellers acting badly in the secondary market rolls downhill onto them when the customers who bought tickets from the secondary market actually arrive at the venue.Most obviously, fraudulently sold tickets are a real bummer. Imagine that a ticket broker sells a phony ticket, gets the...

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#TBT

#TBT: What’s the Difference Between Roller Derby and the XFL?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: What’s the Difference Between Roller Derby and the XFL?I’m here to tell you that as a viable form of live entertainment, roller derby is for real.By “viable,” I don’t necessarily mean, to paraphrase Lloyd from Say Anything, that it’s the “sport of the future” -- only that it’s something that may have the ability to sustain itself with a fan base and even grow.But let’s catch you up a little bit. Many...

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#TBT

#TBT: Who Wants to Be a Pontiac?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Who Wants to Be a Pontiac?[Editor’s Note: When Jim wrote this on February 20, 2009, Pontiac was still in business. GM discontinued manufacturing and marketing Pontiac on October 31, 2010. This post is a helpful reminder about the importance of branding.]Not many takers on that, I’m guessing. To put it the way The New York Times Business section did, Pontiac will “shrivel up” over the next couple of years. Here’s the key...

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#TBT

#TBT: 3 Ways You’re Wrong About Live Entertainment, Part III

Happy #TBT! Here’s an oldie-but-goodie post from Jim: 3 Ways You’re Wrong About Live Entertainment, Part III. (Read Part I and Part II.)We’ve been talking about misconceptions widely held but both untrue and bad for the live entertainment business. You can go back and catch up by reading: Misconception No. 1: New Technologies are Making Actually Going Out a Thing of the Past and Misconception No. 2: Everything’s Sold Out!Now that you’re caught up, on to …Misconception No. 3. It’s...

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#TBT

#TBT: 3 Ways You’re Wrong About Live Entertainment, Part II

Happy #TBT! Here’s an oldie-but-goodie post from Jim: 3 Ways You’re Wrong About Live Entertainment, Part II. (Read Part I and III.)Beyond the flippant title of this post, there lurks a serious purpose: to dispel some of the most damaging and widely held misconceptions about the business. If you need to catch up, go back and look at Misconception No. 1: New technologies are making actually going out a thing of the past.Now that we’re all together, on to …Misconception...

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