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#TBT

#TBT: Dodgers Show What Being Audience-Oriented Means

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. The Dodgers have made it into the playoffs again this year by clinching the NL West, and their first game of a five-game division series is tomorrow against the St. Louis Cardinals. Around this time last year, Jim commended the Dodgers for being audience-oriented and long-term focused for actions like rewarding car poolers.Always keep in mind: If you’re in sports marketing or theater marketing or music marketing, you’re...

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#TBT

#TBT: Selling Out With Russ Stanley

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Earlier this week, Jim talked about Scott Kane and the folks at Shorenstein Hayes Nederlander in San Francisco, who, taking a cue from baseball and other sports marketers, developed the first Broadway bobblehead. Jim wrote: "That’s why I strongly advocate for crossing lines more frequently between genres of live entertainment marketing. If you’re in sports marketing or theater marketing or music marketing, you’re all in very similar roles with a...

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#TBT

#TBT: Four Ways to Win the Mindshare Battle Against Social Media

Happy #TBT. To celebrate, we're sharing an oldie-but-goodie post from Jim. Enjoy!Four Ways to Win the Mindshare Battle Against Social MediaIn the entire decade-and-a-half that I’ve been working in the internet/WWW/interactive biz, some people have speculated that all this crazy new technology is making everyone into hermits and shut-ins. Maybe you believe it, maybe you don't.Here’s what I believe firmly: We’ve never before had the option to do as little to provide ourselves with at least a modicum of...

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