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#TBT

#TBT: Everybody’s a Rock Star Somewhere

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Everybody’s a Rock Star Somewhere.It occurred to me that Andy’s Warhol’s thing about “everybody being famous for 15 minutes” had to be revised. He had been right, of course. When he said it, the world was one of three TV channels and serious journalists decided what to use the limited print resources to tell you about. He saw that as media began to be more abundant and as...

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#TBT: A Vast Churning River of Hoary Old Clichés? Do Tell, Trevor

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post: A Vast Churning River of Hoary Old Clichés? Do Tell, Trevor.Trevor O’Donnell, an arts & entertainment consultant who’s developed successful marketing/sales initiatives for Disney Theatrical Productions, Cameron Mackintosh, Cirque du Soleil and many others, is the author of Marketing the Arts to Death: How Lazy Language is Killing Culture, and he’s been kind enough to share a excerpt with us here. With no further delay, Trevor O’Donnell, ladies and gentlemen.When...

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#TBT: Before You Start With Dynamic Pricing …

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post: Before You Start With Dynamic Pricing …The following piece was written by Barry Kahn, the CEO of Qcue (which describes itself as “the premier dynamic pricing engine for live entertainment events”). This is a basic overview of what to do in thinking about how to start doing dynamic pricing, and it highlights some of the challenges.With no further ado, Barry …I have to say, we’re excited to see all this...

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#TBT: Closing the Barn Door Before the Horses Leave

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post: Closing the Barn Door Before the Horses Leave.The following post is by Kara Larson who, along with Barry Kahn, is one of the people I consider to be the smartest and most experienced in thinking about dynamic pricing. Different from Barry, Kara’s experience with dynamic pricing is as a marketer for various performing arts venues, including Carolina Performing Arts (University of North Carolina). So, with no further delay, take it...

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#TBT: Who’s the Best Player? The One Who’s Open

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Who’s the Best Player? The One Who’s Open.In basketball, the whole game sometimes comes down to a single, final shot. This is that critical moment that people like Michael Jordan and Kobe Bryant built their careers on. They got reputations for being able to make that big shot, sending their team to victory in the “clutch.”From there, people started to believe that it was important to have your...

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#TBT: Correlation and Causality

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim about arts education: Correlation and Causality.A common mistake that humans make is to confuse correlation with causality.For example, did you ever notice that baseball games get canceled right about the time people take out their umbrellas? From that, I could conclude that when people use umbrellas, it causes umpires to cancel baseball games.Wrong. Rain causes both. Rain is “causal,” but umbrellas and baseball cancellations are “correlated.” They happen...

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#TBT: Rivalries

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim about baseball: Rivalries.I got an email from Goldstar about the upcoming games between the Los Angeles Dodgers and the Los Angeles Angels of Anaheim. [Ed note: Those games are here once again!] The L.A. area is roughly split in two by allegiance to these two teams, and one thing we believe here at Goldstar is that by calling attention to games that aren’t just athletic competitions but rivalries,...

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#TBT: Should You Be Selling “The Arts”?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Should You Be Selling “The Arts”?Back in the '90s, banks got this idea that people didn’t want to do business with just a bank. They wanted to do business with an organization that could give them their mortgage, be their stockbroker, set up their 401(k) and issue them a credit card.They went from being banks to providing “financial services.”I guess that’s fine, but ask yourself this: When was...

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#TBT: The New Model for Live Entertainment, Which Strongly Resembles an Old Model

Happy #TBT. To celebrate, we’re sharing an excerpt from an oldie-but-goodie post from Jim.The New Model for Live Entertainment, Which Strongly Resembles an Old ModelThe new business model that will work in the 21st century for arts and live entertainment organizations is the one in which more money comes in than goes out. It doesn’t have to be much more; it just needs to be enough.Why is this so important? Because if your organization has the strength of mission,...

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#TBT

#TBT: The Future of Live Entertainment Looks Kinda Like a Cupcake Being Fired Out of a Cannon

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.The Future of Live Entertainment Looks Kinda Like A Cupcake Being Fired Out of a CannonThis is perhaps the longest post title I’ve ever written. It’s totally worth it. I’m talking about Johnny Cupcakes, who is NOT in the live entertainment business. Except he is.Let me explain. Johnny Cupcakes is the “stage” name of the proprietor of a small chain of T-shirt shops that look like bakeries.Just let that...

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