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#TBT

#TBT: Correlation and Causality

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim about arts education: Correlation and Causality.A common mistake that humans make is to confuse correlation with causality.For example, did you ever notice that baseball games get canceled right about the time people take out their umbrellas? From that, I could conclude that when people use umbrellas, it causes umpires to cancel baseball games.Wrong. Rain causes both. Rain is “causal,” but umbrellas and baseball cancellations are “correlated.” They happen...

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#TBT: Rivalries

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim about baseball: Rivalries.I got an email from Goldstar about the upcoming games between the Los Angeles Dodgers and the Los Angeles Angels of Anaheim. [Ed note: Those games are here once again!] The L.A. area is roughly split in two by allegiance to these two teams, and one thing we believe here at Goldstar is that by calling attention to games that aren’t just athletic competitions but rivalries,...

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#TBT: Should You Be Selling “The Arts”?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Should You Be Selling “The Arts”?Back in the '90s, banks got this idea that people didn’t want to do business with just a bank. They wanted to do business with an organization that could give them their mortgage, be their stockbroker, set up their 401(k) and issue them a credit card.They went from being banks to providing “financial services.”I guess that’s fine, but ask yourself this: When was...

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#TBT: The New Model for Live Entertainment, Which Strongly Resembles an Old Model

Happy #TBT. To celebrate, we’re sharing an excerpt from an oldie-but-goodie post from Jim.The New Model for Live Entertainment, Which Strongly Resembles an Old ModelThe new business model that will work in the 21st century for arts and live entertainment organizations is the one in which more money comes in than goes out. It doesn’t have to be much more; it just needs to be enough.Why is this so important? Because if your organization has the strength of mission,...

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#TBT: The Future of Live Entertainment Looks Kinda Like a Cupcake Being Fired Out of a Cannon

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.The Future of Live Entertainment Looks Kinda Like A Cupcake Being Fired Out of a CannonThis is perhaps the longest post title I’ve ever written. It’s totally worth it. I’m talking about Johnny Cupcakes, who is NOT in the live entertainment business. Except he is.Let me explain. Johnny Cupcakes is the “stage” name of the proprietor of a small chain of T-shirt shops that look like bakeries.Just let that...

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#TBT: Three Things To Do to Make a Daily Deal Work for You

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.Three Things To Do to Make a Daily Deal Work for YouAlthough my company (Goldstar) isn’t in the daily deal business, we live in an adjacent neighborhood. It’s a less crowded place, and the neighbors aren’t as likely to be in foreclosure on their houses or dodging collection phone calls. And because we only sell tickets to live entertainment, the block parties are a lot more fun. They’re less...

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#TBT: Two Types of Dynamic Pricing (And I’ll Tell You Which Is My Favorite)

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.Two Types of Dynamic Pricing (And I'll Tell You Which Is My Favorite) As I have foretold for years, dynamic pricing is not just coming but has arrived in the live entertainment biz. It’s most widely adopted in sports, but has made inroads in the arts and concerts as well. Every now and then, I find it useful to stop and give people a little reminder about dynamic pricing, and in...

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#TBT: Why Do People Go to Live Events in the First Place?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.Why Do People Go to Live Events in the First Place?Last week, I talked about the NFL’s small problem with attendance. It’s a real issue, more for the potential future ramifications than today, but let’s keep it in context. This is a problem that, in other leagues, would go by a different name. For example, “fantastic, runaway success.” Heck, there are more teams at 100% attendance or higher than...

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#TBT: Does Baseball Need Saving? If So, I’ve Got the Answer

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.Does Baseball Need Saving? If So, I’ve Got the AnswerBaseball is the single biggest live entertainment product in the world. In the U.S. major leagues alone, about 75 million tickets are sold each year, and that compares to just 20 million or so in leagues like the NBA or the English Premier League, which has only about 13 million tickets sold. In fact, add up the world’s five most...

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#TBT: Learn Three Marketing Strategies of Modern Circuses

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.  Learn Three Marketing Strategies of Modern Circuses There’s a whole new breed of circuses these days, and in not a single one is anybody sticking his head in a lion’s mouth. It’s an extremely healthy subgenre that's strong and growing. Obviously, the leader of the pack is Cirque du Soleil, but they’re no longer alone. There’s also: Spiegelworld, Teatro ZinZanni, Lucha VaVOOM, Cirque Berzerk and Cirque Shanghai, among others. In short, if you’re in the live entertainment business...

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