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#TBT

#TBT: What Would Mark Twain Say About Feedback?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: What Would Mark Twain Say About Feedback?Somewhere in the dusty past, I remember learning in a development psychology class that when babies close their eyes, they literally think other people can’t see them.This is not so bad when you’re playing hide-and-seek with your daddy or mommy, but when you’re fully grown up and produce public performances for a living, it’s not a great quality.Mark Twain once said, “If...

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#TBT

#TBT: It’s a Real-Time Feedback World, So You Might As Well Like It!

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: It’s a Real-Time Feedback World, So You Might As Well Like It!I’m a big fan of public feedback for businesses, live entertainment venues and just about anybody selling/promoting wares of any kind to the world.That’s true not only because it helps buyers make decisions, but also (and more importantly) because it keeps you, as the producer of whatever is being bought, viewed or discussed, focused on doing a...

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#TBT: The War of Attrition

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The War of Attrition.Via Thomas Cott, I came across this terrific piece from Rick Lester. Here’s the key tidbit:“Despite the eternal instinct to lay the arts community problem on a lack of 'new audiences,' this is simply not the case. The number of new people entering the arts ecosystem each year is enormous. During our five year study period, nearly two-thirds of all households in the combined database...

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#TBT

#TBT: Emancipate Yourself From Mental Slavery (on Pricing)

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Emancipate Yourself From Mental Slavery (on Pricing).Whenever people start talking about pricing, I tend to see some folks who are in thrall to what I believe is a damaging and unproductive paradigm about pricing. It’s a worldview of win-lose, where the seller either martyrs itself for "the cause" or whores itself out for an unholy buck. My assertion is that neither of these two extremes nor the continuum...

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#TBT: Best Positioning Statement Ever …

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Best Positioning Statement Ever … .In 1973, Vice President Spiro Agnew resigned in disgrace because of a bribery scandal. Because of this, President Richard Nixon had to pick a vice president, and he chose the House Minority Leader Gerald Ford.Eight months later, President Nixon resigned from office because of the Watergate scandal, and Ford became president.Wow, imagine that trip. Obviously, Ford was far from an unknown, but to...

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#TBT

#TBT: Things Most Organizations Simply Won’t Do

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Things Most Organizations Simply Won’t Do.They’re not hard. They’re not complex. They don’t require a bunch of money.But you won’t do ‘em.Things that your organization is “too busy” to do, like interact with new patrons from places like, for example, Goldstar to increase the odds that they come back.Like tracking the Revenue Per Seat metric to determine how effective specific marketing campaigns are. Or even just having a...

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#TBT

#TBT: Reward Me, Don’t Pay Me

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Reward Me, Don’t Pay Me.The brilliant Damian Bazadona wrote a piece that's worth reading on an entertainment marketing website. Here’s a key tidbit:“Oh, please no. The idea of brands rewarding consumers financially or otherwise through a mainstream digital platform for promoting products to friends just gives me a knee-jerk reaction of PLEASE NO. We all survive in some way, shape or form off of the recommendations of friends...

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#TBT: Arrogance, Self-Delusion and Other Fine Qualities

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Arrogance, Self-Delusion and Other Fine Qualities.If you’re responsible for marketing live entertainment (or anything really), I want to give you some advice that this recent election has brought back to the forefront of your mind [This post was originally published on November 3, 2010].Listen.People are taking action in the marketplace, and it is for a reason. These reasons can be complicated, mixed and unclear, but if you listen,...

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#TBT

#TBT: It’s All About Value

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: It's All About Value.You think I’m going to talk about pricing. That’s a very reasonable guess, but in this case, it’s wrong.Value is a ratio of what somebody puts in to what somebody gets out. If you paid $100,000 for a 5-year-old Hyundai, that’s a lot you’ve put in (in this case, money) for what you get out (a pretty mediocre and aging car).If you paid $150 for...

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#TBT

#TBT: If You Talked to Your Friends About Your Show the Way Your Copy Talks About Your Show …

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: If You Talked to Your Friends About Your Show the Way Your Copy Talks About Your Show ... .This post was inspired by the wonderful illustration from Gaping Void (pictured to the right).If you talked to your friends about your show the way your copy talks about your show, well, maybe they wouldn’t punch you in the face, but they’d probably think you were weird.Imagine you’re sitting at...

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