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#TBT

#TBT: Stewart Copeland of The Police — You Only Make Money When You Sweat

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Stewart Copeland of The Police -- You Only Make Money When You Sweat.Jim spoke with Stewart Copeland, drummer of the legendary rock band The Police, about live entertainment today [2009] versus during the '70s and '80s and about strategies for success whether you’re a rock star or not.Jim: The recent tour (2007-08) was very successful despite the band’s not having been together for a long time. Why was...

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#TBT: Extremely Public Displays of Privacy

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Extremely Public Displays of Privacy.I've written about the live industry in general (and theater and performing arts specifically) needing to find a way to broaden the business model by delivering content outside the confines of a live performance. I stumbled across New Paradise Laboratories in Philadelphia and had to mention it. They’ve done several things, but the one that I went through is called Extremely Public Displays of...

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#TBT: Permanent Is Not Forever

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Permanent Is Not Forever.Remember that. Things can be permanent, but nothing’s forever.The Roman Empire was permanent. It ruled the world for almost 1,000 years (longer, if you consider the Byzantines), but it ended. Sho’ nuff, eventually the whole thing ended.The Cold War was permanent, but it ended. If you grew up, as I did, during the Cold War, it felt impossible that it ever would, and that we’d...

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#TBT: The ABA — Failing to Greatness

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The ABA -- Failing to Greatness.Who remembers the American Basketball Association?I do, hazily. It folded when the highlight of my week was still Count Chocula in front of Saturday cartoons, but I have vague memories, or maybe just memories of evidence of the existence of the ABA: a cover of an old Sports Illustrated or a red, white and blue basketball with Dr. J’s signature on it. Not...

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#TBT

#TBT: What Would Mark Twain Say About Feedback?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: What Would Mark Twain Say About Feedback?Somewhere in the dusty past, I remember learning in a development psychology class that when babies close their eyes, they literally think other people can’t see them.This is not so bad when you’re playing hide-and-seek with your daddy or mommy, but when you’re fully grown up and produce public performances for a living, it’s not a great quality.Mark Twain once said, “If...

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#TBT: It’s a Real-Time Feedback World, So You Might As Well Like It!

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: It’s a Real-Time Feedback World, So You Might As Well Like It!I’m a big fan of public feedback for businesses, live entertainment venues and just about anybody selling/promoting wares of any kind to the world.That’s true not only because it helps buyers make decisions, but also (and more importantly) because it keeps you, as the producer of whatever is being bought, viewed or discussed, focused on doing a...

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#TBT: The War of Attrition

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The War of Attrition.Via Thomas Cott, I came across this terrific piece from Rick Lester. Here’s the key tidbit:“Despite the eternal instinct to lay the arts community problem on a lack of 'new audiences,' this is simply not the case. The number of new people entering the arts ecosystem each year is enormous. During our five year study period, nearly two-thirds of all households in the combined database...

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#TBT: Emancipate Yourself From Mental Slavery (on Pricing)

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Emancipate Yourself From Mental Slavery (on Pricing).Whenever people start talking about pricing, I tend to see some folks who are in thrall to what I believe is a damaging and unproductive paradigm about pricing. It’s a worldview of win-lose, where the seller either martyrs itself for "the cause" or whores itself out for an unholy buck. My assertion is that neither of these two extremes nor the continuum...

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#TBT: Best Positioning Statement Ever …

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Best Positioning Statement Ever … .In 1973, Vice President Spiro Agnew resigned in disgrace because of a bribery scandal. Because of this, President Richard Nixon had to pick a vice president, and he chose the House Minority Leader Gerald Ford.Eight months later, President Nixon resigned from office because of the Watergate scandal, and Ford became president.Wow, imagine that trip. Obviously, Ford was far from an unknown, but to...

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#TBT: Things Most Organizations Simply Won’t Do

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Things Most Organizations Simply Won’t Do.They’re not hard. They’re not complex. They don’t require a bunch of money.But you won’t do ‘em.Things that your organization is “too busy” to do, like interact with new patrons from places like, for example, Goldstar to increase the odds that they come back.Like tracking the Revenue Per Seat metric to determine how effective specific marketing campaigns are. Or even just having a...

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