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#TBT

#TBT: Three Things To Do to Make a Daily Deal Work for You

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.Three Things To Do to Make a Daily Deal Work for YouAlthough my company (Goldstar) isn’t in the daily deal business, we live in an adjacent neighborhood. It’s a less crowded place, and the neighbors aren’t as likely to be in foreclosure on their houses or dodging collection phone calls. And because we only sell tickets to live entertainment, the block parties are a lot more fun. They’re less...

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#TBT: Two Types of Dynamic Pricing (And I’ll Tell You Which Is My Favorite)

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.Two Types of Dynamic Pricing (And I'll Tell You Which Is My Favorite) As I have foretold for years, dynamic pricing is not just coming but has arrived in the live entertainment biz. It’s most widely adopted in sports, but has made inroads in the arts and concerts as well. Every now and then, I find it useful to stop and give people a little reminder about dynamic pricing, and in...

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#TBT: Why Do People Go to Live Events in the First Place?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.Why Do People Go to Live Events in the First Place?Last week, I talked about the NFL’s small problem with attendance. It’s a real issue, more for the potential future ramifications than today, but let’s keep it in context. This is a problem that, in other leagues, would go by a different name. For example, “fantastic, runaway success.” Heck, there are more teams at 100% attendance or higher than...

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#TBT: Does Baseball Need Saving? If So, I’ve Got the Answer

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.Does Baseball Need Saving? If So, I’ve Got the AnswerBaseball is the single biggest live entertainment product in the world. In the U.S. major leagues alone, about 75 million tickets are sold each year, and that compares to just 20 million or so in leagues like the NBA or the English Premier League, which has only about 13 million tickets sold. In fact, add up the world’s five most...

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#TBT: Learn Three Marketing Strategies of Modern Circuses

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.  Learn Three Marketing Strategies of Modern Circuses There’s a whole new breed of circuses these days, and in not a single one is anybody sticking his head in a lion’s mouth. It’s an extremely healthy subgenre that's strong and growing. Obviously, the leader of the pack is Cirque du Soleil, but they’re no longer alone. There’s also: Spiegelworld, Teatro ZinZanni, Lucha VaVOOM, Cirque Berzerk and Cirque Shanghai, among others. In short, if you’re in the live entertainment business...

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#TBT: Word Stock Market — Bowl Game

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Since the Oregon Ducks play the Ohio State Buckeyes at AT&T Stadium in Arlington, Texas, for the NCAA College Football Championship Game on January 12, we thought we'd bring back Jim's thoughts about the term "bowl game." Word Stock Market: Bowl Game The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that...

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#TBT: 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s a continuation of the #TBT article we posted last week.1 More Frame-Breaking Strategy for Theaters to Grow Audiences FasterWe discussed how you might consider starting before the show starts and ending after the show ends.Now, we’re on to Frame-Breaking Idea No. 2: Not Starting at Zero With Every Show.In this case, sports franchises are an excellent illustration of my point.Suppose that the lineup of the Los...

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#TBT: 2 Frame-Breaking Strategies for Theaters to Build Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s about frame-breaking, which he's talked about before -- and it's important.2 Frame-Breaking Strategies for Theaters to Build Audiences FasterI have a couple of ideas that are what I consider frame-breakers. Here’s a little snippet from my earlier entry on the topic: “This is a worldwide time of frame-breaking. Almost nothing is too bold to be unacceptable now. Very few of the old norms will withstand the next few...

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#TBT: The Nutcracker is Bad for Ballet Like Easter is Bad for Churches

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s about The Nutcracker — because it's that time of year and because we give an award called the "Nutty" each year to the performance around the country that Goldstar members like the most.The Nutcracker is Bad for Ballet Like Easter is Bad for ChurchesI should start by saying that there’s no way you can consider me objective when it comes to the topic of The Nutcracker. I’m...

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#TBT: The Story War

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It's about stories -- specifically, about the need to build great “stories” into our live entertainment.The Story WarI’m a storyteller. It’s true. Ask anyone who knows me, or particularly those who either work for me or live in my house. Just about every principle ends up accompanied by a story. Some of those stories are anecdotes I’ve either experienced or heard, and some are made up to illustrate...

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