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#TBT

#TBT: The Story War

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It's about stories -- specifically, about the need to build great “stories” into our live entertainment.The Story WarI’m a storyteller. It’s true. Ask anyone who knows me, or particularly those who either work for me or live in my house. Just about every principle ends up accompanied by a story. Some of those stories are anecdotes I’ve either experienced or heard, and some are made up to illustrate...

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#TBT: The REAL Problem With Facebook

Happy #ThrowBackThursday! To celebrate, we're sharing an oldie-but-goodie post from Jim. He wrote it when the Facebook IPO initially happened, but it still rings true today:The Real Problem With Facebook It isn’t the IPO, which really was fine (potential shenanigans with the numbers aside). Anytime someone gives you billions of dollars and you suddenly find that you’re officially worth even more billions of dollars than that, you’re having a good day. No, that’s not it. I’ve been saying (and even writing) this for...

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#TBT: How Not to Discount in a Panic

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim, part two in our four-part series on how not to discount: Don’t discount at the last minute only. This one’s pretty simple. The second bad way to discount is to wait until the last minute, and then do it in a panic. Why is this a bad idea? First, you’ve narrowed your options considerably. When venues come to us the day or two before a show and say they’d like to...

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#TBT: Word Stock Market — Spooktacular

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim ... with a Halloween theme:Word Stock Market: SpooktacularThe Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not...

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#TBT: #GoodluckBobby (Video)

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. When this post of Bobby Lopez speaking -- and singing "Let It Go" -- at TEDxBroadway 2014 went live on February 28, he hadn't won his EGOT (Emmy, Grammy, Oscar, Tony) yet. And then that Sunday, he scored his Tony for Best Original Song for "Let It Go" from Frozen, making him the only person to win all four within a decade. Jim tells us the TEDxBroadway team...

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#TBT: (Understandable) Wrong Answers to “Why Are Prices so High?”

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. He often talks about pricing (you can see examples here). Below are some ideas he posted in 2012.(Understandable) Wrong Answers to “Why Are Prices so High?”Via Ken, I read a piece in The Atlantic attempting to come to grips with higher prices for live entertainment, specifically Broadway, written by New York newcomer Derek Thompson. Like a lot of other people, he’s flummoxed by the seemingly unstoppable rise in...

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#TBT: Dodgers Show What Being Audience-Oriented Means

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. The Dodgers have made it into the playoffs again this year by clinching the NL West, and their first game of a five-game division series is tomorrow against the St. Louis Cardinals. Around this time last year, Jim commended the Dodgers for being audience-oriented and long-term focused for actions like rewarding car poolers.Always keep in mind: If you’re in sports marketing or theater marketing or music marketing, you’re...

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#TBT: Selling Out With Russ Stanley

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Earlier this week, Jim talked about Scott Kane and the folks at Shorenstein Hayes Nederlander in San Francisco, who, taking a cue from baseball and other sports marketers, developed the first Broadway bobblehead. Jim wrote: "That’s why I strongly advocate for crossing lines more frequently between genres of live entertainment marketing. If you’re in sports marketing or theater marketing or music marketing, you’re all in very similar roles with a...

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#TBT: Four Ways to Win the Mindshare Battle Against Social Media

Happy #TBT. To celebrate, we're sharing an oldie-but-goodie post from Jim. Enjoy!Four Ways to Win the Mindshare Battle Against Social MediaIn the entire decade-and-a-half that I’ve been working in the internet/WWW/interactive biz, some people have speculated that all this crazy new technology is making everyone into hermits and shut-ins. Maybe you believe it, maybe you don't.Here’s what I believe firmly: We’ve never before had the option to do as little to provide ourselves with at least a modicum of...

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