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Social Media

What You Can Learn From a 16-Year-Old Entrepreneur

Getting into the minds of millennials and Generation Z (today's kids and tweens) can be tricky. So why not ask one of them firsthand what appeals to them when it comes to brands and marketing?Inc.com recently interviewed Connor Blakely, a 16-year-old with his own branding consulting businesses. You can read the full interview here, and see what he said matters most when it comes to social media below: What are the top three traits brands need in their social media...

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Social Media

3 Social Media Marketing Tips You’ll Want to Steal

When it comes to social media, we could all use a little extra edge, right? It's a rapidly changing medium, and there's so much to keep track of. To help give marketers a boost, WordStream.com shared their 13 best social media tips. You can read all 13 here, and check out three that are particularly helpful for live entertainment here: "Tip #1: Leverage the Power of ‘Life Events’ Targeting the right people with your social media marketing is important. Going after the...

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Social Media

What Social Media Marketing Looks Like Today [Infographic]

Curious about the state of social media marketing in 2016? Wondering what your competitors are focusing on when it comes to Facebook, Instagram and more? Check out MarketingProfs.com's infographic that details what social media marketers are working on now:Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

Selling Out Editors’ Picks 2015: Social Media

Can you believe 2015 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at a sometimes overwhelming topic: social media. See some of our best posts on social media below (click on any title to read more on the topic):Seeing it on Social Media Matters: Goldstar Survey Says Want people to go to your event? Post...

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Social Media

Instagram’s Biggest Holiday Trends — and What It Means for You

What's popping up on Instagram for the holidays?Light images, indoor images and people are trending, according to Curalate's infographic below.MarketingProfs shares the biggest products and visual trends on Instagram this holiday season -- and what you can learn from them:Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

47 Shocking Social Media Facts

Are you addicted to Facebook or obsessed with Pinterest? If so, you're not alone. Social media has taken over our lives -- and our marketing plans. Check out these mind-blowing stats from WordStream.com to get a glimpse at just how big social media really is:In any given month, approximately 1.28 BILLION people are active on Facebook – roughly equivalent to the entire population of India, the world’s second most-populous country. (source) Almost one-quarter – 23% – of Facebook users check...

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Social Media

Seeing It on Social Media Matters: Goldstar Survey Says

Want people to go to your event? Post it on Facebook, reports Adweek's Karen Fratti, commenting on a new survey conducted by Goldstar.Fratti writes, "A new consumer study done by Goldstar found that consumers are spending a lot of money on live entertainment after hearing about it on social media. In fact, when asked how they spend money based on social recommendations, 80 percent answered live entertainment, followed by travel at 64 percent and food at 62 percent. ... 92 percent of...

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Social Media

How to Make Facebook Events Work for You

Does your organization use Facebook events to promote your shows? Then you'll want to hear about the latest developments to this feature.Wired.com recently reported on the changes to Facebook events, which hadn't been all that well-received by users until recently. One of the biggest changes was switching the "decline" button -- which people were loathe to click -- to "can't go," a much friendlier option. Other highlights: "In News Feed, one way you’ll start seeing more events is similar to how...

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Social Media

Think Outside the Industry: Sprite, Snapchat & Gen Z

If you're trying to capture the attention of Gen Z, according to PSFK, your best bet is via Snapchat, which currently has the most youthful base of the social networks with 45 percent of its users between the ages of 18 and 24.Jennifer Passas reports that "Sprite has effectively turned their cans into a connection tool through Snapchat’s real-time social network."The RFRSH Na Lata campaign is a first-of-its-kind campaign that features Snapcodes on limited edition cans of Sprite that link...

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Social Media

Try These 3 Facebook Advertising Tricks

Facebook advertising can be a solid way to boost your exposure and social media followers. But it can also be a tough thing to get right, what with all the decisions you need to make when it comes to copy, images and who to target.For help getting started, check out these Facebook tips from SEMrush.com:Tip 1: Use a unique image. "The goal is to get people to want to stop scrolling through their newsfeed and really look at your ad. So if...

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