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Social Media

How to Make Facebook Events Work for You

Does your organization use Facebook events to promote your shows? Then you'll want to hear about the latest developments to this feature.Wired.com recently reported on the changes to Facebook events, which hadn't been all that well-received by users until recently. One of the biggest changes was switching the "decline" button -- which people were loathe to click -- to "can't go," a much friendlier option. Other highlights: "In News Feed, one way you’ll start seeing more events is similar to how...

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Social Media

Think Outside the Industry: Sprite, Snapchat & Gen Z

If you're trying to capture the attention of Gen Z, according to PSFK, your best bet is via Snapchat, which currently has the most youthful base of the social networks with 45 percent of its users between the ages of 18 and 24.Jennifer Passas reports that "Sprite has effectively turned their cans into a connection tool through Snapchat’s real-time social network."The RFRSH Na Lata campaign is a first-of-its-kind campaign that features Snapcodes on limited edition cans of Sprite that link...

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Social Media

Try These 3 Facebook Advertising Tricks

Facebook advertising can be a solid way to boost your exposure and social media followers. But it can also be a tough thing to get right, what with all the decisions you need to make when it comes to copy, images and who to target.For help getting started, check out these Facebook tips from SEMrush.com:Tip 1: Use a unique image. "The goal is to get people to want to stop scrolling through their newsfeed and really look at your ad. So if...

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Social Media

Quick Guide to Sharing Your Videos on Social Media [Infographic]

From Facebook to YouTube and Twitter to Instagram, the infographic below -- posted on MarketingProfs from Italian company Communic Animation -- breaks down how to share your videos on each social network:Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

Up Your Marketing Skills With These New Facebook Features [Infographic]

Using Facebook can seem like a cinch, but it's also an effective marketing tool, with new features being added all the time. HubSpot Blogs posted the infographic below -- from Post Planner -- listing 12 secret Facebook features that every marketer should be using. Are you up to date?Got a comment or question? Join the conversation on Twitter or Facebook.

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