Pokémon Go isn't just fun and addictive, the app offers effective content strategies, too. Entrepreneur highlights five lessons the game can teach you -- and we're sharing two below:"Build a story around your content. What makes Pokémon Go such a huge success? Great storytelling.Each character, boasting unique super powers, leaves a great impact on audience members. The story offers them something great to cheer for.In the '90s, every kid dreamed of experiencing the characters. The game has made their fictitious stories come alive.That doesn’t mean you have...

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With limited time and resources, it can be challenging to tackle yet another social media platform. But Instagram, with its engaged audience and highly visual platform, can be an ideal way to highlight shows and events.Need more convincing? Check out this infographic from Inc.com:Got a comment or question? Join the conversation on Twitter or Facebook.Read More: How Theaters Can Use Instagram's New Stories Feature The Secret to More Followers on Instagram Instagram Stats That'll Help You Sell Tickets

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We've already shared that Snapchat has more than 100 million daily users -- making it a valuable marketing tool, especially for reaching millennials.Delta recently launched a location-based scavenger hunt on Snapchat. According to PSFK, "Delta DreamHunt challenges people to find hidden Snapchat filters strategically placed in neighborhoods around the city."Adding fun and games to your marketing plan -- plus using a popular app -- is a great way to engage your patrons.Find out more details about Delta's scavenger hunt.Read...

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Fun fact: The average person spends at least three hours a day on social media sites, according to Small Business Trends. While that number might seem high (or not, depending on your own habits), it means it's worthwhile figuring out how you can grab some of your fans' attention during those three hours.Small Business Trends writer Megan Totka outlines five social media best practices for businesses. You can read the full list here, and see the three we think...

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We would all love all of our posts to pop. And while we may already have some tricks to grab readers' attention, Entrepreneur has a few clever tips to help you mix up the content of your posts a bit: Invite fill-in-the-blank responses. This is a great way to boost engagement and subtly harness feedback from your audience. You could leverage that information for future content campaigns or use the insight you gain to improve processes and delight customers.“The worst customer...

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They did it again: The Edinburgh International Festival and Edinburgh Festival Fringe broke box office records for their events this year, reports The Stage.And focusing on mobile may have played a big role in their success. Thom Dibdin writes, "New initiatives from the society to help promote ticket sales and the audience's ability to navigate the festival included an upgraded smartphone app for buying tickets and finding nearby shows."Jim has written about the importance of going mobile -- read more from him below:• Why Do...

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It seems like the social media world is finally catching on to what those of us in the live entertainment world knew all along: that being "live" is far more exciting and engaging than being pre-recorded. You can see it with new features like Facebook Live and now Tumblr's new live video feature.As PSFK.com writer Ehiremen Okhulu reported, the microblogging network will soon have live video streaming. The platform is already wildly popular with teens and those oh-so-important millennials, so...

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All eyes are on Rio these days and the incredible athletes from all over the world. While we watch in amazement as they run, jump, flip, swim and excel at their sports, we're also moved by their personal stories.And, as Andrew Caravella puts it in this Entrepreneur post, we feel even closer to the athletes because of social media, which "now affords us a more intimate view into the life and times of world-class athletes, dream makers and record...

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Instagram recently launched its new "Stories" feature (similar to Snapchat's). What does it mean for theaters and other live entertainment groups promoting shows on the social media platform? Well, for starters it's a new way to share show details, behind-the-scenes fun and more in a cohesive story. It can also be a great way to do short-term promotions or other campaigns to sell tickets.To learn more about how to use the new feature, check out these tips from Buffer: How...

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As you probably already know (especially if you're a regular reader), Instagram can be a fantastic way to reach audiences and sell tickets. If you're looking to increase your organization's followers on Instagram, check out these tips Inc.com writer Brian D. Evans gathered from some of the biggest names on the social media platform:"If you want to build a big Instagram following your number one focus needs to be getting as many big Instagram accounts to share your content,...

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