It seems like the social media world is finally catching on to what those of us in the live entertainment world knew all along: that being "live" is far more exciting and engaging than being pre-recorded. You can see it with new features like Facebook Live and now Tumblr's new live video feature.As PSFK.com writer Ehiremen Okhulu reported, the microblogging network will soon have live video streaming. The platform is already wildly popular with teens and those oh-so-important millennials, so...

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All eyes are on Rio these days and the incredible athletes from all over the world. While we watch in amazement as they run, jump, flip, swim and excel at their sports, we're also moved by their personal stories.And, as Andrew Caravella puts it in this Entrepreneur post, we feel even closer to the athletes because of social media, which "now affords us a more intimate view into the life and times of world-class athletes, dream makers and record...

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Instagram recently launched its new "Stories" feature (similar to Snapchat's). What does it mean for theaters and other live entertainment groups promoting shows on the social media platform? Well, for starters it's a new way to share show details, behind-the-scenes fun and more in a cohesive story. It can also be a great way to do short-term promotions or other campaigns to sell tickets.To learn more about how to use the new feature, check out these tips from Buffer: How...

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As you probably already know (especially if you're a regular reader), Instagram can be a fantastic way to reach audiences and sell tickets. If you're looking to increase your organization's followers on Instagram, check out these tips Inc.com writer Brian D. Evans gathered from some of the biggest names on the social media platform:"If you want to build a big Instagram following your number one focus needs to be getting as many big Instagram accounts to share your content,...

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Recently, Southwest Airlines had to cancel almost 2,000 flights because of a massive technology failure, which rendered huge portions of their computer systems inoperable for more than 12 hours, reports Convince & Convert. This, of course, led to some 250,000 angry passengers flooding Southwest’s customer service, social media and operations teams.Lucky for us, Jay Baer shares some important lessons we can learn for how to handle a social media crisis. Read two of them below, and check out the...

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When a post goes viral, it appears to be magic or luck. Creating posts that your patrons want to spread seems like an elusive skill -- and we all want to master it.Well, here's some information to help: "New research indicates that an emotional connection paired with more nuanced combinations of additional dimensions like arousal and dominance have a significant impact on our sharing habits," reports Andrea Lehr for HubSpot. Lehr writes: "Why Certain Emotional Combinations Make People Share My team...

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Facebook recently launched a new feature that's perfect for showcasing cool venues: 360 pictures. If you want to show off your venue and grab the attention of your fans, check this infographic from eReviews for tips on best practices and how to get started:Made by: EreviewsGot a comment or question? Join the conversation on Twitter or Facebook.

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Do you ever feel like you're speaking into a void when you post messages on Twitter? With so many tweets flying around it can be hard to stand out.Luckily, the folks at Buffer have gathered a few lessons in why tweets go viral -- lessons you can use to win the attention of fans and sell tickets. Check out the full article here and see our favorite tips below:"1. Use self-explanatory images so your message is easily understood Try asking these...

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Looking to boost your social media followers and engagement? Then it's time for a little tough love from Inc.com contributor Nicolas Cole. Cole's main lesson: "Either do social media the right way or don't do it at all." So what does it mean to do social media "the right way"? For starters, you need to think about what your audience cares about first and foremost, and that's not always what your theater or venue is trying to promote. You've got...

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Last week, Facebook announced some big changes. If you haven't heard already, Fast Company breaks it down: "Facebook is changing its algorithm to send less traffic to content sites. ... it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages."So, what does this mean for you? In his Fast Company article, Joe Lazauskas reports that this new reality will require lots of adjustment. You can read about the seven ways Lazauskas...

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