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Social Media

The Secret to More Followers on Instagram

As you probably already know (especially if you're a regular reader), Instagram can be a fantastic way to reach audiences and sell tickets. If you're looking to increase your organization's followers on Instagram, check out these tips Inc.com writer Brian D. Evans gathered from some of the biggest names on the social media platform:"If you want to build a big Instagram following your number one focus needs to be getting as many big Instagram accounts to share your content,...

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Social Media

How Theaters Should Handle a Social Media Crisis

Recently, Southwest Airlines had to cancel almost 2,000 flights because of a massive technology failure, which rendered huge portions of their computer systems inoperable for more than 12 hours, reports Convince & Convert. This, of course, led to some 250,000 angry passengers flooding Southwest’s customer service, social media and operations teams.Lucky for us, Jay Baer shares some important lessons we can learn for how to handle a social media crisis. Read two of them below, and check out the...

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Social Media

Want More Shares? Use These Social Media Emotions

When a post goes viral, it appears to be magic or luck. Creating posts that your patrons want to spread seems like an elusive skill -- and we all want to master it.Well, here's some information to help: "New research indicates that an emotional connection paired with more nuanced combinations of additional dimensions like arousal and dominance have a significant impact on our sharing habits," reports Andrea Lehr for HubSpot. Lehr writes: "Why Certain Emotional Combinations Make People Share My team...

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Social Media

Show Off Your Venue With Facebook’s 360 Pictures

Facebook recently launched a new feature that's perfect for showcasing cool venues: 360 pictures. If you want to show off your venue and grab the attention of your fans, check this infographic from eReviews for tips on best practices and how to get started:Made by: EreviewsGot a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

How to Write Tweets That Will Sell Tickets and Win Fans

Do you ever feel like you're speaking into a void when you post messages on Twitter? With so many tweets flying around it can be hard to stand out.Luckily, the folks at Buffer have gathered a few lessons in why tweets go viral -- lessons you can use to win the attention of fans and sell tickets. Check out the full article here and see our favorite tips below:"1. Use self-explanatory images so your message is easily understood Try asking these...

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Social Media

The Reason Your Fans Aren’t Following You on Social Media

Looking to boost your social media followers and engagement? Then it's time for a little tough love from Inc.com contributor Nicolas Cole. Cole's main lesson: "Either do social media the right way or don't do it at all." So what does it mean to do social media "the right way"? For starters, you need to think about what your audience cares about first and foremost, and that's not always what your theater or venue is trying to promote. You've got...

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Social Media

Facebook Is Changing Again. How Will It Affect You?

Last week, Facebook announced some big changes. If you haven't heard already, Fast Company breaks it down: "Facebook is changing its algorithm to send less traffic to content sites. ... it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages."So, what does this mean for you? In his Fast Company article, Joe Lazauskas reports that this new reality will require lots of adjustment. You can read about the seven ways Lazauskas...

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Social Media

When It Comes to Social, Be Like a Kardashian

In addition to customer reviews and word-of-mouth praise, there's another valuable marketing tool your customers can help you out with that you may not be making the most of: the selfie.As Jeff Soriano of MarketingProfs points out: "The Kardashian clan has helped elevate the act of taking photos of one's face into a marketing force to be reckoned with. ... Today's brands encourage audiences to take and share selfies, snaps, and other forms of visual user generated content; and...

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Social Media

Theaters and Comedy Clubs Should See These Facebook Live Videos

When it comes to promoting theater and comedy, video can be a great tool. Snippets of stand-up, behind-the-scenes footage and interviews are all ways to engage with your fans and attract new patrons. And, according to this HubSpot article, "People comment 10X more on Facebook Live videos than on regular videos."Carly Stec highlights seven of the best Facebook Live videos she's ever seen, which just might help give you some ideas and spark inspiration for your next live broadcast. ...

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Social Media

22 Secrets to Selling Tickets on Twitter

Do you ever feel like your messages on Twitter get lost in the crowd? Given the sheer volume of tweets shared in a day it's not surprising. However, there are ways you can stand out. Inc.com writer John Brandon has shared 22 secrets from a variety of social media experts that will help you sell more tickets on Twitter and get the word out about your shows."Instead of just posting tweets all about your business, follow the 80/20 rule. Make...

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