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Social Media

The Easy Way to Create Shareable Infographics for Your Venue

Spend any time on Facebook or Twitter and you'll notice that infographics are hot (and by hot we mean shareable). These easy-to-digest blocks of information and entertainment can be a great way to show off your events and get people talking.But they can also be intimidating to create, especially if you're not a graphic designer. Luckily, MarketingProfs has shared a few tips in this infographic below:Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

Bad Review? Here’s How to Stay Positive

If you're in charge of social media or managing critics' reviews, you're going to deal with some bad news and unhappy customers from time to time. It's part of the job, but it doesn't have to be terrible. SEMRush offers a few tips to handle bad comments, bad reviews and the dreaded trolls. You can read the full rundown here and our favorites below: "Social Media Positivity Tip #2: Starve the trolls, feed the rest. “Don’t feed the trolls,” Collaboration Superpowers founder Lisette...

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Social Media

Instagram vs. Snapchat: Which Should Your Theater Use? [Infographic]

While Facebook and Twitter can still be great ways to promote your shows and engage with your fans, it seems like these days all anyone talks about is Instagram and Snapchat.And it's for good reason: These two platforms have practically cornered the market on millennials' attention and engagement. But if you only have time for one, which should it be? The team at MarketingProfs.com helps you decide with this infographic:Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

10 Social Media Podcasts You Need to Hear

These days it seems like there's a podcast for everything, from rehashing original Star Trek episodes to learning to speak Russian. They can be a handy way to stay informed and entertained -- and make a work commute fly by.If you're a podcast junkie or just want to expand your marketing skills, you'll want to check out these social media podcasts the team at HubSpot rounded up. You can see the full list here, and find our favorite picks below: "1)...

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Social Media

The Power of Upgrades and Other Game-Changing Pokémon Go Lessons

Pokémon Go isn't just fun and addictive, the app offers effective content strategies, too. Entrepreneur highlights five lessons the game can teach you -- and we're sharing two below:"Build a story around your content. What makes Pokémon Go such a huge success? Great storytelling.Each character, boasting unique super powers, leaves a great impact on audience members. The story offers them something great to cheer for.In the '90s, every kid dreamed of experiencing the characters. The game has made their fictitious stories come alive.That doesn’t mean you have...

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Social Media

Not on Instagram? Here’s What Your Venue Is Missing

With limited time and resources, it can be challenging to tackle yet another social media platform. But Instagram, with its engaged audience and highly visual platform, can be an ideal way to highlight shows and events.Need more convincing? Check out this infographic from Inc.com:Got a comment or question? Join the conversation on Twitter or Facebook.Read More: How Theaters Can Use Instagram's New Stories Feature The Secret to More Followers on Instagram Instagram Stats That'll Help You Sell Tickets

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Social Media

Think Outside the Industry: Delta Creates Snapchat Scavenger Hunt

We've already shared that Snapchat has more than 100 million daily users -- making it a valuable marketing tool, especially for reaching millennials.Delta recently launched a location-based scavenger hunt on Snapchat. According to PSFK, "Delta DreamHunt challenges people to find hidden Snapchat filters strategically placed in neighborhoods around the city."Adding fun and games to your marketing plan -- plus using a popular app -- is a great way to engage your patrons.Find out more details about Delta's scavenger hunt.Read...

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Social Media

Social Media Rules Your Venue Should Know

Fun fact: The average person spends at least three hours a day on social media sites, according to Small Business Trends. While that number might seem high (or not, depending on your own habits), it means it's worthwhile figuring out how you can grab some of your fans' attention during those three hours.Small Business Trends writer Megan Totka outlines five social media best practices for businesses. You can read the full list here, and see the three we think...

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Social Media

10 Tips for Creating Attention-Grabbing Posts

We would all love all of our posts to pop. And while we may already have some tricks to grab readers' attention, Entrepreneur has a few clever tips to help you mix up the content of your posts a bit: Invite fill-in-the-blank responses. This is a great way to boost engagement and subtly harness feedback from your audience. You could leverage that information for future content campaigns or use the insight you gain to improve processes and delight customers.“The worst customer...

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Social Media

Did Going Mobile Help Break Box Office Records?

They did it again: The Edinburgh International Festival and Edinburgh Festival Fringe broke box office records for their events this year, reports The Stage.And focusing on mobile may have played a big role in their success. Thom Dibdin writes, "New initiatives from the society to help promote ticket sales and the audience's ability to navigate the festival included an upgraded smartphone app for buying tickets and finding nearby shows."Jim has written about the importance of going mobile -- read more from him below:• Why Do...

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