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How Gen Z Will Change the Way You Sell Tickets

We've been talking about millennials and their buying habits for a while, but now there's a new generation of ticket buyers coming onto the scene: Generation Z.What's this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests: They're Mobile "One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones."They Care "Generation Z is even more attuned than millennials to issues like sustainability, and...

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Social Media

Where Are Your Biggest Fans Hiding?

While it would be nice to have a strong presence on every social media platform -- who has the time?!It's just not possible to be everywhere, so naturally you want to be where your potential fans are. And where is that? This infographic from HubSpot offers some insight:Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

What Really Works for Venues on Facebook

What's the best day to post? And at what time?The infographic below from YourOutreach shares the types of posts that get the most likes, shares and comments -- based on research from 1.38 million Facebook posts.Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

This Is What Fans Want to See in Your Videos [Infographic]

If you're a regular reader of this blog, you know that video is HUGE. (And if you're not a regular reader, you should check this out.)But knowing that you should be creating videos and knowing what should be in those videos are two different things. For a little guidance, check out this infographic from Hubspot.com:Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

Should You Be Working With Social Media Influencers?

"Influencer" is quite the buzz word these days, but what exactly is an influencer? And more important, how can influencers help you sell tickets?If you've asked these questions, then this infographic from MarketingProfs will give you some clarity. It breaks down what makes someone an influencer and how you can use them in your marketing strategy:Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

The Secret to Instagram Engagement? Emojis!

According to recent research from quintly, it's time to bring on the emojis on Instagram. MarketingProfs listed some of these eye-opening stats below from the report:• Posts that include at least one emoji have an average interaction rate (an index score of likes/comments standardized by total Instagram posts and followers) of 2.07.• Posts that do not include at least one emoji have an average interaction rate of 1.77.• The use of emojis in Instagram posts increased for accounts of...

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Social Media

The Reason Fans Aren’t Paying Attention to You on Social Media

Does it ever feel like you're posting and tweeting into a void? Waiting for likes or comments but getting nothing? It might be bad luck, or you might be missing the mark when it comes to your social media strategy.To help get you back on track, check out these tips from Entrepreneur contributor Ryan Erskine. You can read the full list here and see our favorites below: "1. You’re not posting often enough. When drafting a social media posting schedule, remember...

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Social Media

The Easy Way to Create Shareable Infographics for Your Venue

Spend any time on Facebook or Twitter and you'll notice that infographics are hot (and by hot we mean shareable). These easy-to-digest blocks of information and entertainment can be a great way to show off your events and get people talking.But they can also be intimidating to create, especially if you're not a graphic designer. Luckily, MarketingProfs has shared a few tips in this infographic below:Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

Bad Review? Here’s How to Stay Positive

If you're in charge of social media or managing critics' reviews, you're going to deal with some bad news and unhappy customers from time to time. It's part of the job, but it doesn't have to be terrible. SEMRush offers a few tips to handle bad comments, bad reviews and the dreaded trolls. You can read the full rundown here and our favorites below: "Social Media Positivity Tip #2: Starve the trolls, feed the rest. “Don’t feed the trolls,” Collaboration Superpowers founder Lisette...

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Social Media

Instagram vs. Snapchat: Which Should Your Theater Use? [Infographic]

While Facebook and Twitter can still be great ways to promote your shows and engage with your fans, it seems like these days all anyone talks about is Instagram and Snapchat.And it's for good reason: These two platforms have practically cornered the market on millennials' attention and engagement. But if you only have time for one, which should it be? The team at MarketingProfs.com helps you decide with this infographic:Got a comment or question? Join the conversation on Twitter or Facebook.

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