Like many of us, I'm sure you're working hard on your social media posts. So it can be frustrating to hear stats like this: "80% of your audience will read your title, but only 20% will read your content."What can you do about this bummer of a fact? Rethink how you handle social. The folks over at marketingprofs.com recently shared the below infographic that offers new ways to get people engaging with your posts:Got a comment or question? Join...

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How would you describe your "voice" on social media? Are you sarcastic, witty, straight-forward?You might think your fans expect you to bring the comedy routine when it comes to crafting Facebook and Instagram posts, but research from Sprout Social suggests otherwise. More than anything, your fans want honesty and responsiveness on social. You can see the full results of the study here, and check out highlights below:Read More: The Secret to Attracting New Fans 4 Items Your...

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The answers to this question may shock you. Apparently, you'll probably spend more time on social media than eating and drinking. Check out how much time your audience spends on YouTube, Facebook, Snapchat, Instagram and Twitter in the infographic below, which was posted on MarketingProfs and created by MediaKix.Got a comment or question? Join the conversation on Twitter or Facebook.

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We've been talking about millennials and their buying habits for a while, but now there's a new generation of ticket buyers coming onto the scene: Generation Z.What's this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests: They're Mobile "One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones."They Care "Generation Z is even more attuned than millennials to issues like sustainability, and...

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While it would be nice to have a strong presence on every social media platform -- who has the time?!It's just not possible to be everywhere, so naturally you want to be where your potential fans are. And where is that? This infographic from HubSpot offers some insight:Got a comment or question? Join the conversation on Twitter or Facebook.

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What's the best day to post? And at what time?The infographic below from YourOutreach shares the types of posts that get the most likes, shares and comments -- based on research from 1.38 million Facebook posts.Got a comment or question? Join the conversation on Twitter or Facebook.

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If you're a regular reader of this blog, you know that video is HUGE. (And if you're not a regular reader, you should check this out.)But knowing that you should be creating videos and knowing what should be in those videos are two different things. For a little guidance, check out this infographic from Hubspot.com:Got a comment or question? Join the conversation on Twitter or Facebook.

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"Influencer" is quite the buzz word these days, but what exactly is an influencer? And more important, how can influencers help you sell tickets?If you've asked these questions, then this infographic from MarketingProfs will give you some clarity. It breaks down what makes someone an influencer and how you can use them in your marketing strategy:Got a comment or question? Join the conversation on Twitter or Facebook.

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According to recent research from quintly, it's time to bring on the emojis on Instagram. MarketingProfs listed some of these eye-opening stats below from the report:• Posts that include at least one emoji have an average interaction rate (an index score of likes/comments standardized by total Instagram posts and followers) of 2.07.• Posts that do not include at least one emoji have an average interaction rate of 1.77.• The use of emojis in Instagram posts increased for accounts of...

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Does it ever feel like you're posting and tweeting into a void? Waiting for likes or comments but getting nothing? It might be bad luck, or you might be missing the mark when it comes to your social media strategy.To help get you back on track, check out these tips from Entrepreneur contributor Ryan Erskine. You can read the full list here and see our favorites below: "1. You’re not posting often enough. When drafting a social media posting schedule, remember...

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