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Social Media

Geo-Tagging, “Human-Face Factor” and More Instagram Tips

Looking for even more patrons? If you haven't joined already, you'll want to go where millions of eyes are: Instagram. Hashtag17 has compiled a list of tips for engaging with your audiences intelligently on Instagram, and posted them on MarketingProfs. Below are a few of our favorites, then read the rest here. "Use the Geo-tagging feature of Instagram to show your followers where you are physically located. Posts with a geotag get 79% more online engagement, on average. Using geotags will...

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Social Media

Social Media Trends Every Arts Org Should Watch for in 2018

Facebook, Twitter, Instagram: Social media is always changing, and as live entertainment marketers we have to keep up. So, what trends should we expect to see in 2018? Entrepreneur shares a list of 10. We've picked our three favorites below, but then read them all to be fully prepared for the new tech advancements popping up next year. "Increasing popularity of Instagram Stories. Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use...

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Social Media

Your Toolbox for Creating Great Arts Social Media Content

A cool video people can't wait to share with their friends. An incredible image that inspires action. A GIF that makes people laugh. You've got tons of content to create and only half as much time. It's always helpful to have a toolbox at your side to help you create great arts content -- fast. And even if you're someone who's up-to-date on all the latest tools, this list from Buffer Social might have one or two you've never heard of. Below,...

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Social Media

Are Your Videos Making You Lose Fans?

You've surely read experts say "video is the future" when it comes to social media marketing. And while that's very likely true, not all video is created equal. A bad video could do far more harm than help for your marketing efforts, but the important question is: What makes a video "bad"? To answer that question, TopRankBlog.com outlined five factors that can result in mediocre or downright terrible videos. You can read the full list here and see the most important...

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Social Media

Your Show Marketing Videos Should Be This Long (If You Want People to Watch)

Do you include videos in your social media marketing? From snippets of a performance to behind-the-scenes shenanigans, videos can be a fantastic way to engage with your audience. Proof? Check out this video of YesBroadway's Sam hanging out with the Avenue Q cast: Of course, if you're going to go to the effort of creating videos, it's kind of important that people, you know, watch them. That's where this infographic from HubSpot comes in. They've broken down the optimal video...

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Social Media

How Gen Z Will Change the Way You Sell Tickets

We've been talking about millennials and their buying habits for a while, but now there's a new generation of ticket buyers coming onto the scene: Generation Z. What's this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests:  They're Mobile "One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones." They Care "Generation Z is even more attuned than millennials to issues like sustainability, and...

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Social Media

The Reason Fans Aren’t Paying Attention to You on Social Media

Does it ever feel like you're posting and tweeting into a void? Waiting for likes or comments but getting nothing? It might be bad luck, or you might be missing the mark when it comes to your social media strategy. To help get you back on track, check out these tips from Entrepreneur contributor Ryan Erskine. You can read the full list here and see our favorites below: "1. You’re not posting often enough. When drafting a social media posting schedule, remember...

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Social Media

Bad Review? Here’s How to Stay Positive

If you're in charge of social media or managing critics' reviews, you're going to deal with some bad news and unhappy customers from time to time. It's part of the job, but it doesn't have to be terrible. SEMRush offers a few tips to handle bad comments, bad reviews and the dreaded trolls. You can read the full rundown here and our favorites below: "Social Media Positivity Tip #2: Starve the trolls, feed the rest. “Don’t feed the trolls,” Collaboration Superpowers founder Lisette...

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Social Media

10 Social Media Podcasts You Need to Hear

These days it seems like there's a podcast for everything, from rehashing original Star Trek episodes to learning to speak Russian. They can be a handy way to stay informed and entertained -- and make a work commute fly by. If you're a podcast junkie or just want to expand your marketing skills, you'll want to check out these social media podcasts the team at HubSpot rounded up. You can see the full list here, and find our favorite picks below: "1)...

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Social Media

The Power of Upgrades and Other Game-Changing Pokémon Go Lessons

Pokémon Go isn't just fun and addictive, the app offers effective content strategies, too. Entrepreneur highlights five lessons the game can teach you -- and we're sharing two below: "Build a story around your content. What makes Pokémon Go such a huge success? Great storytelling. Each character, boasting unique super powers, leaves a great impact on audience members. The story offers them something great to cheer for. In the '90s, every kid dreamed of experiencing the characters. The game has made their fictitious stories come alive. That doesn’t mean you have...

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