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Social Media

Facebook Is Changing: Here’s What You Can Do

Facebook recently announced a major change. The social media platform is returning to their Newsfeed values, writes Omar Jenblat on Forbes.He continues: "These upcoming algorithm changes focus on promoting 'meaningful' content on Facebook from family and friends rather than that of public or business pages."In light of this change, how can you continue to make Facebook an important part of your social media marketing strategy? Jenblat shares a few ideas about how to survive the shift.• "The easiest step...

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Social Media

Are You Committing Social Sabotage?

We already know how important connecting with our patrons (and prospective patrons) on social media is. But, according to kissmetrics, you could be committing social sabotage. Author Neil Patel highlights five reasons why people might not be engaging with your social posts -- and how to fix it.We're featuring one of Patel's self-sabotaging social media sins below, and you can read them all here."Social sabotage: Forgetting to make room for new (older) usersAll across the board, social media use...

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Social Media

Olympics Show Us the Value of Sharing Your “Heart” With Your Patrons

Will you be watching the opening ceremonies of the Olympics on Friday? They'll be kicking off two weeks of skating, skiing, sledding and all other sorts of incredible athleticism.And while the games might seem removed from live entertainment (since anyone outside of PyeongChang will be watching on TV or streaming), they still have quite a bit in common with what we do.Convince and Convert recently shared their predictions for the 2018 games, including low TV viewership and unfortunate advertising...

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Social Media

2018’s Social Media Trends: What Your Venue Needs to Know

Full disclosure: We can't predict the future. But, we can take a pretty good guess at what's coming our way in social media in 2018, thanks to this infographic from MarketingProfs. Take a look and see if your venue is ready for some big social wins next year:Read More:Your Toolbox for Creating Great Arts Social Media Content Social Media Mistakes Your Theater Is Making Your Fans Wish You'd Act Like This on Social Media#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /*...

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Social Media

The No-Budget Way to Market Your Events on Instagram [Infographic]

We've talked before about advertising on Facebook and Instagram, but of course organic engagement is great too (and free!).To help increase your Instagram marketing, check out this infographic from MarketingProfs:Read More:Try These 3 Facebook Advertising Tricks Geo-Tagging, "Human-Face Factor" And More Instagram Tips The Secret to Instagram Engagement?#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS...

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Social Media

Geo-Tagging, “Human-Face Factor” and More Instagram Tips

Looking for even more patrons? If you haven't joined already, you'll want to go where millions of eyes are: Instagram. Hashtag17 has compiled a list of tips for engaging with your audiences intelligently on Instagram, and posted them on MarketingProfs.Below are a few of our favorites, then read the rest here."Use the Geo-tagging feature of Instagram to show your followers where you are physically located. Posts with a geotag get 79% more online engagement, on average. Using geotags will...

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Social Media

Social Media Trends Every Arts Org Should Watch for in 2018

Facebook, Twitter, Instagram: Social media is always changing, and as live entertainment marketers we have to keep up. So, what trends should we expect to see in 2018?Entrepreneur shares a list of 10. We've picked our three favorites below, but then read them all to be fully prepared for the new tech advancements popping up next year. "Increasing popularity of Instagram Stories. Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use...

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Social Media

Your Toolbox for Creating Great Arts Social Media Content

A cool video people can't wait to share with their friends. An incredible image that inspires action. A GIF that makes people laugh.You've got tons of content to create and only half as much time. It's always helpful to have a toolbox at your side to help you create great arts content -- fast.And even if you're someone who's up-to-date on all the latest tools, this list from Buffer Social might have one or two you've never heard of.Below,...

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Social Media

Are Your Videos Making You Lose Fans?

You've surely read experts say "video is the future" when it comes to social media marketing. And while that's very likely true, not all video is created equal.A bad video could do far more harm than help for your marketing efforts, but the important question is: What makes a video "bad"?To answer that question, TopRankBlog.com outlined five factors that can result in mediocre or downright terrible videos. You can read the full list here and see the most important...

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Social Media

Your Show Marketing Videos Should Be This Long (If You Want People to Watch)

Do you include videos in your social media marketing? From snippets of a performance to behind-the-scenes shenanigans, videos can be a fantastic way to engage with your audience. Proof? Check out this video of YesBroadway's Sam hanging out with the Avenue Q cast:Of course, if you're going to go to the effort of creating videos, it's kind of important that people, you know, watch them. That's where this infographic from HubSpot comes in. They've broken down the optimal video...

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