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Social Media

Testimonials and More Tips to Improve Your Instagram Stories

We've heard the stats before: "Instagram has more than 400 million daily active users," reports Quick Sprout, adding, "One-third of the [Instagram] stories with the most views are uploaded by businesses."Not sure what an Instagram story is? Quick Sprout explains: "Unlike a traditional post, your Instagram story won’t flood the timelines of your followers. You can upload more than ten pictures or videos to your story, and it won’t hinder anyone’s experience. This isn’t the case with posts posted...

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Social Media

Instagram: Your Questions Answered

For every social media platform, we've all wondered if our posts are actually being read. Or, is there really a best time to post?Clifford Chi has created a cheat sheet for Instagram -- based on customer data from Sprout Social -- to answer all of your questions.For instance, the best day to post is Thursday and the worst days are Sunday and Monday.Chi writes: "Here are some more insights about optimal post timing:Posting at 5:00 AM CDT...

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Social Media

Who’s Sharing Your Social Media Posts? [Infographic]

Do you know who's engaging with your social media? If you're trying to reach certain demographics, or have a post go viral, it can help to know more about the people on all these various social platforms and what they're doing when they visit them.To help, MarketingProfs shared the below infographic, which breaks down the whos, whats and wheres of social media sharing:Read More:Are You Getting the Most From Your Goldstar Partnership? Listen to Jim on the Bob...

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Social Media

The Perfect Time to Post on Social Media

Timing is everything, and when it comes to social media, there are better days and times to post on Facebook, Instagram and Twitter.MarketingProfs posted the infographic below, revealing time-based social media posting tips from data compiled by Unmetric, a social media analytics platform.Some of the helpful tips include:"•Instagram user activity peaks at 3-4 AM (Eastern U.S.) on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement).• Facebook's sweet spot for engagement is on Thursdays,...

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Social Media

Facebook Is Changing: Here’s What You Can Do

Facebook recently announced a major change. The social media platform is returning to their Newsfeed values, writes Omar Jenblat on Forbes.He continues: "These upcoming algorithm changes focus on promoting 'meaningful' content on Facebook from family and friends rather than that of public or business pages."In light of this change, how can you continue to make Facebook an important part of your social media marketing strategy? Jenblat shares a few ideas about how to survive the shift.• "The easiest step...

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Social Media

Are You Committing Social Sabotage?

We already know how important connecting with our patrons (and prospective patrons) on social media is. But, according to kissmetrics, you could be committing social sabotage. Author Neil Patel highlights five reasons why people might not be engaging with your social posts -- and how to fix it.We're featuring one of Patel's self-sabotaging social media sins below, and you can read them all here."Social sabotage: Forgetting to make room for new (older) usersAll across the board, social media use...

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Social Media

Olympics Show Us the Value of Sharing Your “Heart” With Your Patrons

Will you be watching the opening ceremonies of the Olympics on Friday? They'll be kicking off two weeks of skating, skiing, sledding and all other sorts of incredible athleticism.And while the games might seem removed from live entertainment (since anyone outside of PyeongChang will be watching on TV or streaming), they still have quite a bit in common with what we do.Convince and Convert recently shared their predictions for the 2018 games, including low TV viewership and unfortunate advertising...

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Social Media

2018’s Social Media Trends: What Your Venue Needs to Know

Full disclosure: We can't predict the future. But, we can take a pretty good guess at what's coming our way in social media in 2018, thanks to this infographic from MarketingProfs. Take a look and see if your venue is ready for some big social wins next year:Read More:Your Toolbox for Creating Great Arts Social Media Content Social Media Mistakes Your Theater Is Making Your Fans Wish You'd Act Like This on Social Media#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /*...

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Social Media

The No-Budget Way to Market Your Events on Instagram [Infographic]

We've talked before about advertising on Facebook and Instagram, but of course organic engagement is great too (and free!).To help increase your Instagram marketing, check out this infographic from MarketingProfs:Read More:Try These 3 Facebook Advertising Tricks Geo-Tagging, "Human-Face Factor" And More Instagram Tips The Secret to Instagram Engagement?#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS...

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Social Media

Geo-Tagging, “Human-Face Factor” and More Instagram Tips

Looking for even more patrons? If you haven't joined already, you'll want to go where millions of eyes are: Instagram. Hashtag17 has compiled a list of tips for engaging with your audiences intelligently on Instagram, and posted them on MarketingProfs.Below are a few of our favorites, then read the rest here."Use the Geo-tagging feature of Instagram to show your followers where you are physically located. Posts with a geotag get 79% more online engagement, on average. Using geotags will...

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