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Social Media

Social Media Trends for 2020

You have many choices when it comes to social media marketing -- and new opportunities are popping up each year. Taylor Peterson offers a "rundown of top features and formats social marketers should explore in 2020" on Marketing Land. Check out a couple below, and then read the rest here: "Instagram Shoppable posts. Instagram first debuted its Checkout feature in March 2019, giving online retailers a more seamless way to connect with customers. The feature allows users to make purchases from in-feed or Story content without...

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Social Media

Great Ways to Grow Your Audience on Social

Online communities can be "your strongest advocates and biggest assets," writes Colin O'Riordan for HubSpot. O'Riordan explains: "Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences." And, he continues, "social platforms now offer useful features that can help build brand relationships." He highlights five brands who are using social media to spark community growth. We share one example below, and you can...

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Social Media

Useful Facebook Stats For You to Know

"69% of Americans use Facebook." That's one of the 53 statistics in Kayla Carmicheal's HubSpot post: 53 Facebook Statistics to Know for 2019. It's also one reason why Facebook is an important platform for live entertainment marketers. Here are a few more interesting statistics: • 56% of people visit Facebook to get information. • There are 7 million advertisers on Facebook. • The potential reach of advertising for Facebook is 1.9 billion. • Facebook is used by 51% of U.S. teens. • 74% of U.S. adults...

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Social Media

Best Tweets You Missed This Week

If you're not glued to your phones like we are, you may have missed some of these funny and insightful tweets in the live entertainment marketing world. Not to worry, we've gathered them here so you're still in the loop: Do you agree? 2. Whoops ... 3. True for any business ... 4. Good advice for work and life ... 5. Great reminder from Laura ... 6. Are you taking care of your fans too? Read More: 2019 Social Media Trends Business & Marketing Leaders...

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Social Media

The Year Ahead: 2019 Social Media Trends

We can't believe it either: 2019 is here! And so are the predictions about what to expect in the coming year. Entrepreneur's Deep Patel highlights the top 10 social media trends to watch for this year. We're sharing three trends below, then read the rest here. Social media is about storytelling. Social media’s popularity is rooted in the fact that it allows us to share our life experiences with friends and families. We get to tell our stories through our posts, and...

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Social Media

Testimonials and More Tips to Improve Your Instagram Stories

We've heard the stats before: "Instagram has more than 400 million daily active users," reports Quick Sprout, adding, "One-third of the [Instagram] stories with the most views are uploaded by businesses." Not sure what an Instagram story is? Quick Sprout explains: "Unlike a traditional post, your Instagram story won’t flood the timelines of your followers. You can upload more than ten pictures or videos to your story, and it won’t hinder anyone’s experience. This isn’t the case with posts posted...

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Social Media

Instagram: Your Questions Answered

For every social media platform, we've all wondered if our posts are actually being read. Or, is there really a best time to post? Clifford Chi has created a cheat sheet for Instagram -- based on customer data from Sprout Social -- to answer all of your questions. For instance, the best day to post is Thursday and the worst days are Sunday and Monday. Chi writes: "Here are some more insights about optimal post timing: Posting at 5:00 AM CDT...

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Social Media

Who’s Sharing Your Social Media Posts? [Infographic]

Do you know who's engaging with your social media? If you're trying to reach certain demographics, or have a post go viral, it can help to know more about the people on all these various social platforms and what they're doing when they visit them. To help, MarketingProfs shared the below infographic, which breaks down the whos, whats and wheres of social media sharing: Read More: Are You Getting the Most From Your Goldstar Partnership? Listen to Jim on the Bob...

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Social Media

The Perfect Time to Post on Social Media

Timing is everything, and when it comes to social media, there are better days and times to post on Facebook, Instagram and Twitter. MarketingProfs posted the infographic below, revealing time-based social media posting tips from data compiled by Unmetric, a social media analytics platform. Some of the helpful tips include: "•Instagram user activity peaks at 3-4 AM (Eastern U.S.) on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement). • Facebook's sweet spot for engagement is on Thursdays,...

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Social Media

Facebook Is Changing: Here’s What You Can Do

Facebook recently announced a major change. The social media platform is returning to their Newsfeed values, writes Omar Jenblat on Forbes. He continues: "These upcoming algorithm changes focus on promoting 'meaningful' content on Facebook from family and friends rather than that of public or business pages." In light of this change, how can you continue to make Facebook an important part of your social media marketing strategy? Jenblat shares a few ideas about how to survive the shift. • "The easiest step...

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