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Social Media Trends Every Arts Org Should Watch for in 2018

Facebook, Twitter, Instagram: Social media is always changing, and as live entertainment marketers we have to keep up. So, what trends should we expect to see in 2018?Entrepreneur shares a list of 10. We've picked our three favorites below, but then read them all to be fully prepared for the new tech advancements popping up next year. "Increasing popularity of Instagram Stories. Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use...

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Social Media

Your Toolbox for Creating Great Arts Social Media Content

A cool video people can't wait to share with their friends. An incredible image that inspires action. A GIF that makes people laugh.You've got tons of content to create and only half as much time. It's always helpful to have a toolbox at your side to help you create great arts content -- fast.And even if you're someone who's up-to-date on all the latest tools, this list from Buffer Social might have one or two you've never heard of.Below,...

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Social Media

Are Your Videos Making You Lose Fans?

You've surely read experts say "video is the future" when it comes to social media marketing. And while that's very likely true, not all video is created equal.A bad video could do far more harm than help for your marketing efforts, but the important question is: What makes a video "bad"?To answer that question, TopRankBlog.com outlined five factors that can result in mediocre or downright terrible videos. You can read the full list here and see the most important...

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Social Media

Your Show Marketing Videos Should Be This Long (If You Want People to Watch)

Do you include videos in your social media marketing? From snippets of a performance to behind-the-scenes shenanigans, videos can be a fantastic way to engage with your audience. Proof? Check out this video of YesBroadway's Sam hanging out with the Avenue Q cast:Of course, if you're going to go to the effort of creating videos, it's kind of important that people, you know, watch them. That's where this infographic from HubSpot comes in. They've broken down the optimal video...

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Social Media

Social Media Mistakes Your Theater Is Making

We're all trying to reach those nearly three billion social media users worldwide. But there are mistakes any arts marketer can make -- lurking at every click.From using jargon awkwardly to staying too quiet, MarketingProfs shares six social media actions to avoid to help ensure branding and business success. Check out the infographic below from CJG Digital Marketing:Got a comment or question? Join the conversation on Twitter or Facebook.Subscribe to the Selling Out mailing list.

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Social Media

People Aren’t Reading Your Social Posts (Here’s What to Do About It)

Like many of us, I'm sure you're working hard on your social media posts. So it can be frustrating to hear stats like this: "80% of your audience will read your title, but only 20% will read your content."What can you do about this bummer of a fact? Rethink how you handle social. The folks over at marketingprofs.com recently shared the below infographic that offers new ways to get people engaging with your posts:Got a comment or question? Join...

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Social Media

Your Fans Wish You’d Act Like This on Social Media

How would you describe your "voice" on social media? Are you sarcastic, witty, straight-forward?You might think your fans expect you to bring the comedy routine when it comes to crafting Facebook and Instagram posts, but research from Sprout Social suggests otherwise. More than anything, your fans want honesty and responsiveness on social. You can see the full results of the study here, and check out highlights below:Read More: The Secret to Attracting New Fans 4 Items Your...

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Social Media

How Much Time Does Your Audience Spend on Social Media?

The answers to this question may shock you. Apparently, you'll probably spend more time on social media than eating and drinking. Check out how much time your audience spends on YouTube, Facebook, Snapchat, Instagram and Twitter in the infographic below, which was posted on MarketingProfs and created by MediaKix.Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

How Gen Z Will Change the Way You Sell Tickets

We've been talking about millennials and their buying habits for a while, but now there's a new generation of ticket buyers coming onto the scene: Generation Z.What's this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests: They're Mobile "One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones."They Care "Generation Z is even more attuned than millennials to issues like sustainability, and...

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Social Media

Where Are Your Biggest Fans Hiding?

While it would be nice to have a strong presence on every social media platform -- who has the time?!It's just not possible to be everywhere, so naturally you want to be where your potential fans are. And where is that? This infographic from HubSpot offers some insight:Got a comment or question? Join the conversation on Twitter or Facebook.

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