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2018’s Social Media Trends: What Your Venue Needs to Know

Full disclosure: We can't predict the future. But, we can take a pretty good guess at what's coming our way in social media in 2018, thanks to this infographic from MarketingProfs. Take a look and see if your venue is ready for some big social wins next year:Read More:Your Toolbox for Creating Great Arts Social Media Content Social Media Mistakes Your Theater Is Making Your Fans Wish You'd Act Like This on Social Media#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /*...

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Social Media

The No-Budget Way to Market Your Events on Instagram [Infographic]

We've talked before about advertising on Facebook and Instagram, but of course organic engagement is great too (and free!).To help increase your Instagram marketing, check out this infographic from MarketingProfs:Read More:Try These 3 Facebook Advertising Tricks Geo-Tagging, "Human-Face Factor" And More Instagram Tips The Secret to Instagram Engagement?#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS...

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Social Media

Geo-Tagging, “Human-Face Factor” and More Instagram Tips

Looking for even more patrons? If you haven't joined already, you'll want to go where millions of eyes are: Instagram. Hashtag17 has compiled a list of tips for engaging with your audiences intelligently on Instagram, and posted them on MarketingProfs.Below are a few of our favorites, then read the rest here."Use the Geo-tagging feature of Instagram to show your followers where you are physically located. Posts with a geotag get 79% more online engagement, on average. Using geotags will...

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Social Media

Social Media Trends Every Arts Org Should Watch for in 2018

Facebook, Twitter, Instagram: Social media is always changing, and as live entertainment marketers we have to keep up. So, what trends should we expect to see in 2018?Entrepreneur shares a list of 10. We've picked our three favorites below, but then read them all to be fully prepared for the new tech advancements popping up next year. "Increasing popularity of Instagram Stories. Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use...

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Social Media

Your Toolbox for Creating Great Arts Social Media Content

A cool video people can't wait to share with their friends. An incredible image that inspires action. A GIF that makes people laugh.You've got tons of content to create and only half as much time. It's always helpful to have a toolbox at your side to help you create great arts content -- fast.And even if you're someone who's up-to-date on all the latest tools, this list from Buffer Social might have one or two you've never heard of.Below,...

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Social Media

Are Your Videos Making You Lose Fans?

You've surely read experts say "video is the future" when it comes to social media marketing. And while that's very likely true, not all video is created equal.A bad video could do far more harm than help for your marketing efforts, but the important question is: What makes a video "bad"?To answer that question, TopRankBlog.com outlined five factors that can result in mediocre or downright terrible videos. You can read the full list here and see the most important...

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Social Media

Your Show Marketing Videos Should Be This Long (If You Want People to Watch)

Do you include videos in your social media marketing? From snippets of a performance to behind-the-scenes shenanigans, videos can be a fantastic way to engage with your audience. Proof? Check out this video of YesBroadway's Sam hanging out with the Avenue Q cast:Of course, if you're going to go to the effort of creating videos, it's kind of important that people, you know, watch them. That's where this infographic from HubSpot comes in. They've broken down the optimal video...

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Social Media

Social Media Mistakes Your Theater Is Making

We're all trying to reach those nearly three billion social media users worldwide. But there are mistakes any arts marketer can make -- lurking at every click.From using jargon awkwardly to staying too quiet, MarketingProfs shares six social media actions to avoid to help ensure branding and business success. Check out the infographic below from CJG Digital Marketing:Got a comment or question? Join the conversation on Twitter or Facebook.Subscribe to the Selling Out mailing list.

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Social Media

People Aren’t Reading Your Social Posts (Here’s What to Do About It)

Like many of us, I'm sure you're working hard on your social media posts. So it can be frustrating to hear stats like this: "80% of your audience will read your title, but only 20% will read your content."What can you do about this bummer of a fact? Rethink how you handle social. The folks over at marketingprofs.com recently shared the below infographic that offers new ways to get people engaging with your posts:Got a comment or question? Join...

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Social Media

Your Fans Wish You’d Act Like This on Social Media

How would you describe your "voice" on social media? Are you sarcastic, witty, straight-forward?You might think your fans expect you to bring the comedy routine when it comes to crafting Facebook and Instagram posts, but research from Sprout Social suggests otherwise. More than anything, your fans want honesty and responsiveness on social. You can see the full results of the study here, and check out highlights below:Read More: The Secret to Attracting New Fans 4 Items Your...

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