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Selling Out With

Selling Out With Joseph Yoshitomi

Geffen Playhouse is one of the gems in the Los Angeles theater scene. Located practically on the UCLA campus, the not-for-profit theater opened its doors in 1995, and has since received more than 40 regional theater awards and hosted a string of award-winning actors and playwrights and acclaimed directors. Joseph Yoshitomi, Geffen Playhouse's director of marketing and communications, has been a big part of the theater's success over the past six years, with accomplishments that include the launch of the...

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Selling Out With

Selling Out with Gail Jackman

Knowing what to charge for tickets is one of the toughest tasks the live entertainment industry faces. Providing a little insight into the issue is Gail Jackman, President of Reach Research, a full-service market research company specializing in marketing analysis and insights. Jackman has more than 25 years experience researching markets and is an avid supporter of the arts. She’s worked with organizations such as the Business Committee for the Arts, the League of Historic American Theaters, the John F....

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Selling Out With

Selling Out With Scott Kane

Last week, Jim wrote about -- and received in the mail -- a Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. It's a bright idea that crosses lines between genres of live entertainment marketing: The San Francisco Giants introduced sports fans to bobblehead giveaways in 1999. The Newsies bobblehead promotion is already seeing success. How much? We got more details on this emerging...

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Selling Out With

Selling Out With David Binder

The cliche "you're on a roll" fits Broadway producer David Binder quite nicely right now. His current Broadway revival of Hedwig and the Angry Inch received four Tony Awards last month and just this week recouped its initial capitalization investment, less than four months after beginning performances. Of Mice and Men, starring Chris O'Dowd, James Franco and Leighton Meester, recouped its $3.8 million capitalization in just 12 weeks. Binder zigzags between mainstream productions like A Raisin in the Sun (starring...

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Selling Out With

Selling Out With Randy Weiner

Randy Weiner and his partners are at the forefront of immersive theater, creating productions like Sleep No More, which takes place in 93 different rooms that audiences can wander through freely, and Queen of the Night, an interactive performance in a formerly abandoned nightclub. The playwright/producer and his team constantly strive to do something different – and it's working. Here he explains what makes his shows so successful and also why he might be making the switch back to...

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Selling Out With

Selling Out With Ginger White

The city of Denver is making a commitment to the arts with its IMAGINE 2020 campaign, which aims to improve access to the arts for all its citizens over the next few years. When we learned about the program through an article in the Denver Post, we reached out to Ginger White, Deputy Director of Denver Arts & Venues and Imagine 2020 Project Manager. One of the most surprising barriers for citizens when it came to the arts wasn't lack...

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Selling Out With

Selling Out With Jack Reuler

Is "free cheaper than cheap"? For Mixed Blood Theatre in the Twin Cities, it seems to be. Its admission initiative called "Radical Hospitality" allows anyone to attend a show for free. Three seasons of the campaign is paying off with increased popularity and donations. After hearing about the program on HowlRound.com, we spoke with Mixed Blood Theatre artistic director Jack Reuler. He shared further insights into what aspects of the program are working, what they're continuing to tweak and what...

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Selling Out With

Selling Out With Engelbert Humperdinck

You might recognize his name from his biggest hits, “Release Me” and “Quando, Quando, Quando,” or the platinum-selling "Lesbian Seagull" from Beavis and Butt-Head Do America. The man who assumed the name of the Austrian composer who wrote "Hansel & Gretel" is now 47 years deep into a career that’s seen more than 150 million records sold worldwide and a No. 1 spot that stopped the Beatles from having their 13th No. 1 in England. He’s also scored four...

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Selling Out With

Selling Out With Dan Steinberg

When Lord Chesterfield said, "Never put off until tomorrow what you can do today," Dan Steinberg took his advice to heart. The founder of Square Peg Concerts works around the clock, promoting live shows across the United States -- totaling about 400-plus events last year. By the time Steinberg was 16, he was producing club shows at the Mercury Café in Denver. Now, he’s moved up to putting big names on marquees, from comic Kathy Griffin and singer-songwriter Jason Mraz to...

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Selling Out With

Selling Out With Melissa Carbone

Melissa Carbone and her entertainment company, Ten Thirty One Productions, scored the biggest deal in Shark Tank history this past October when she agreed to Dallas Mavericks owner Mark Cuban’s counterproposal -- $2 million in exchange for a 20% equity stake. Apparently, Carbone and the growling zombie by her side didn’t scare Cuban. With wildly popular events, like the Los Angeles Haunted Hayride and the Great Horror Campout, that draw big crowds and bigger revenues, Cuban chose instead to...

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