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Selling Out With

Selling Out With … Derek McLane

A live broadcast of Hairspray Live! is coming to NBC on December 7. We had the chance to speak with the award-winning theatrical production designer of the broadcast, Derek McLane.The Harvard grad has worked on hundreds of shows (no exaggeration!), and he just earned two Emmy nominations for The Oscars, where he has served as production designer since 2013, and The Wiz Live!Here, McLane shares his process when he designs for a production and the best advice he's ever...

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Selling Out With

Selling Out With … Cirque du Soleil

What started with two street performers in Montreal has grown into a worldwide phenomenon with shows on every continent (except Antarctica). Cirque du Soleil is one of the leaders in live entertainment with their fantastic performers, musicians and overall experience.One area you might not realize they’re also leading in is pricing. Cirque du Soleil recently began optimizing their dynamic and flex pricing, with positive results. To learn more about the process we spoke with Éric Valley, Ticket Sales Director for...

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Selling Out With

Selling Out With … Joe Patti

Everyone wants "Butts in the Seats," which makes that phrase such as a fitting title for Joe Patti's blog. Patti, currently the Director of the Vern Riffe Center for the Arts at Shawnee State University, presents his musings on practical solutions for arts management. He covers a wide range of topics, from contract law, marketing and human resources to grant writing and the philosophy behind ticket pricing. Here, we asked Patti to share his thoughts on the three biggest...

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Selling Out With

Selling Out With … Marty Parker

Room escape events are having a moment right now. The combination of immersive theater, audience participation and the adrenaline rush you get from competing make for a fun night out, so it’s no surprise these events are popping up in nearly every city in the country.One of the biggest names in the game is Bucket List Productions with their show Trapped in a Room With a Zombie. In it, you and your team have one hour to escape the...

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Selling Out With

Selling Out With … Terry Teachout

Wall Street Journal drama critic, playwright and About Last Night blogger Terry Teachout is one of the only people traveling the country to review theater, so the man knows a thing or two about both putting on a great show and catching the attention of critics and audiences. Teachout has also written his own play, Satchmo at the Waldorf, which is being performed this year at the Wallis Annenberg Center for the Performing Arts in Beverly Hills, San Francisco’s American Conservatory Theater, Chicago’s Court Theatre and Florida’s Palm Beach...

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Selling Out With

Selling Out Editors’ Picks for 2014: “Selling Out Withs”

Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we’re looking at one of our favorite features on the blog: "Selling Out With" profiles. See what some of the biggest names in the live entertainment industry had to say this year (click on any title to read more on the topic):Selling Out...

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Selling Out With

Selling Out With Erik Gensler

Erik Gensler is the president of Capacity Interactive, a digital marketing consulting firm for the arts with clients including The Goodman Theater, The Kennedy Center and New York City Ballet. He also founded Digital Marketing Boot Camp for the Arts, an annual conference in NYC focused on digital marketing for cultural organizations. Since “mobile first” is now more true than ever, we've asked Gensler to share some tips about his field of expertise. Here, he dispels one big myth...

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Selling Out With

Selling Out With Jessica Cheetham

We've talked about the immersive and experimental theater trend before, from interesting takes on the idea to its growing popularity. But if you've been wondering how you might be able to get in on the fun, you'll love this advice from Jessica Cheetham, Artistic Producer for Root Experience, a theater production company in England.Cheetham and her team have put together shows like The Rise and Fall of Geo Goynes, which takes participants on a wild secret mission through the...

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Selling Out With

Selling Out With Thomas Cott

You may not be familiar with Thomas Cott's face, but his emails might greet you just about every morning in your inbox: You've Cott Mail. Since 1998, as a side activity, Cott has been curating the free arts industry news service, for which he was named to the 2012, 2013 and 2014 editions of a peer-nominated list of “The 50 Most Powerful and Influential People in the Nonprofit Arts in the U.S.”Over the past 30 years, Cott has held...

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Selling Out With

Selling Out With Darren Bagert

It's a big night for two-time Tony Award-winning Broadway producer Darren Bagert. After a successful run at Washington, D.C.'s Kennedy Center, Side Show opens on Broadway -- and Bagert is the lead producer. The exciting new reimagining of the 1997 Tony-nominated musical is based on the remarkable true story of the legendary Hilton twins as they rise from side-show attractions to celebrities of their day, and features music by Grammy-winning composer Henry Krieger (Dreamgirls) and direction by Academy Award...

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