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Promo of the Week

Promo of the Week: Collingwood Elvis Festival

The King is alive and well, at least according to these inventive ads from Canadian agency Zulu Alpha Kilo. To promote an upcoming Elvis festival, they kept things simple and striking with “Elvis has left the building” exit signs, blue suede shoes strategically set up in stores and more eye-catching spots. Get the full details over at psfk.com and see a few of our favorite ads below.      

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Promo of the Week

Promo of the Week: On the Town Takes to the Streets

If you’ve got a musical about three sailors on shore leave in New York, what better way to promote it than to have those three men hit the real streets of NYC? That’s exactly what happened in this promotion for On the Town, which is coming back to Broadway this September. Watch as the guys ride the ferry, eat at Nathan’s and see plenty of other iconic NYC sights. (Video credit: Nick Davis Productions – Produced by Nick Davis, Directed …

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Promo of the Week

Promo of the Week: Monty Python’s Mick Jagger Ad (Video)

In the ultimate instance of the pot calling the kettle black, Mick Jagger wonders why anyone would want to see those “old, wrinkly” Monty Python members perform. Take a look:

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Promo of the Week

Promo of the Week: Mothers and Sons Daring Twitter Campaign

Homophobic slurs may not seem like an obvious marketing move (at least not when you’re marketing a Broadway show), but it sure worked for the Mothers and Sons team. The Huffington Post detailed the show’s recent Twitter campaign, which involved quoting actual homophobic tweets without prior explanation to catch people’s attention and bring to light the hateful speech happening every day. We followed up with SpotCo Senior Social Media Manager Steven Tartick, who helped orchestrate the creative campaign, to see how …

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