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Promo of the Week

Promo of the Week: Burger King’s Call for Peace

In honor of the upcoming Peace Day on September 21, Burger King has extended the ultimate olive branch to competitor McDonald's: an offer to create a co-branded pop-up shop serving the McWhopper, a combination of the two chains' signature burgers. Burger King presented the idea in a full-page "open letter" in The New York Times and went into more detail on McWhopper.com. Check out their video proposal below: While McDonald's doesn't seem totally on board with the idea -- their Facebook...

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Promo of the Week

Promo of the Week: Something Rotten!

Here's a creative way to turn a Tony loss into a ... marketing win! Have you spotted any clever marketing campaigns recently? Tell us on Twitter or Facebook.

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Promo of the Week

Promo of the Week: Straz Center Cubicle Dancers, Holiday Edition (Video)

Straz Center Synchronized Cubicle Dance Company impressed us with their version of Swan Lake, and now they're back for some holiday fun performing Charlie Brown Christmas Dance. Read More: Promo of the Week: Walking With Dinosaurs -- The Arena Spectacular Promo of the Week: Gentleman’s Guide Glams It Up for #SaveCafeEdison Promo of the Week: Hand to God Got a comment or question? Join the conversation on Twitter or Facebook.

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Promo of the Week

Promo of the Week: Walking With Dinosaurs — The Arena Spectacular

This is one way to catch people's attention: Have a dinosaur throw the first pitch out at a MLB game. The "Baby T" on the mound is from Walking With Dinosaurs: The Arena Spectacular, which appeared in November at Valley View Casino Center in San Diego. Your browser does not support iframes. Got a comment or question? Join the conversation on Twitter or Facebook.

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Promo of the Week

Promo of the Week: Gentleman’s Guide Glams It Up for #SaveCafeEdison

While news was breaking about the beloved Broadway meeting spot Cafe Edison, the innovative team behind Gentleman’s Guide to Love and Murder at SpotCo were already sketching out a plan to help. The team continues to find creative ways to insert the show in a bigger, broader conversation on social media. They also deserve kudos for their record-breaking speed. And we have to give them high marks for the clever ways they stay true to the show’s brand. Check out their...

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Promo of the Week

Promo of the Week: Chevy’s #TechnologyAndStuff

Public speaking isn't easy, and presenting a speech at the World Series in front of millions of people is certainly daunting. So it's not a huge surprise that the Chevy spokesperson presenting Madison Bumgarner with a truck fumbled a bit and came out with the not-so-clever line about their trucks having "technology and stuff." The line, and subsequent hashtag, quickly exploded on social media. But what could have been an embarrassing couple of days for Chevy turned into a marketing...

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Promo of the Week

Promo of the Week: Hand to God

The dark and raunchy comedy Hand to God -- about a demonic sock puppet -- opens on Broadway in April. The show’s first big ad in The New York Times (below), created by theatrical advertising and marketing firm AKA, makes the show's vulnerabilities its strength, according to producer Kevin McCollum, who also produced Avenue Q.

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Promo of the Week

Promo of the Week: North Face Shoppers’ Challenge

People are browsing at a North Face store -- when the floor starts to slide away. Luckily, the walls have rock-climbing holds. Then, as this Adweek article reports, "a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears." Watch the video below of people shopping at a North Face store in Korea to see what happens next.

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Promo of the Week

Promo of the Week: Harvey Nichols’ “I Spent it on Myself”

The holidays are supposed to be about giving, right? Well, last year Harvey Nichols decided to turn that idea on its head and launched an ad campaign called "Sorry, I Spent it on Myself." It encouraged people to spend their money on splurges for themselves and offered "alternative" gifts (like a sink plug, paperclips or a bag of gravel) for your loved ones. It sounds crazy but it worked -- even their joke wooden toothpicks sold out within hours. Check...

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Promo of the Week

Promo of the Week: #LikeAGirl

Looks like Always is in the business of selling more than just feminine hygiene products. Check out this inspiring promotional video, which speaks directly to the brand's target audience.

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