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Pricing

Consider Pricing Simplicity to Avoid Lost Sales

Live Nation wins a lawsuit that was, frankly, a little nutty to begin with. The plaintiff’s claim is that, as a monopolist, Live Nation charged service fees that caused him damages and, therefore, LN should be forced to have an ‘all-in’ pricing model. The judge said, rightly, that the claim of a monopoly was irrelevant, and that whether the fees are added or part of the ‘all-in’ price, the plaintiff would be paying the same and, therefore, there were...

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Pricing

Louis C.K. & Kid Rock: Are they “generous” to their fans?

Both Louis C.K. and Kid Rock have gotten attention in the last year for charging much less than market value for tickets to their shows. In Kid Rock’s case, tickets are just $20 for this summer’s tour, and in both cases, shows sold out extremely quickly as a result of the pricing, and, I would add, the massive publicity about the pricing.So, are they being “generous” to their fans with these low prices, as some feel, or do they,...

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