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Pricing

Win-Win With Dynamic Pricing

In his post "Variable Versus Dynamic Pricing," Jim defined the two concepts and answered a few FAQs about each. He wrote: "Dynamic Pricing simply means prices that might change after the tickets are put on sale. Variable Pricing by contrast is not about prices changing, but about prices being different initially for different reasons.Can you do both at the same time? The answer is absolutely.Which is more important? My information from multiple sources tells me that variable pricing, including proper,...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Pricing

Ticket Buyers Don’t Care What You Spend on Your Show

A couple weeks ago, the BBC website reported on the comments made by the head of a UK movie studio that suggested movie tickets should be priced based on the costs incurred in making the movie.So, for example, the article said, “An independent British film should cost 4 pounds, and a Hollywood blockbuster 10 [pounds].”This led to a discussion in the live entertainment and arts world whether the same thing might be true for live entertainment tickets, and a...

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Pricing

Selling Out Editors’ Picks for 2014: Pricing

Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we've pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we're looking at pricing, that not-so-fun-but-necessary subject that can make or break an organization. See what Jim had to say about pricing in 2014 (click on any title to read more on the topic):Variable Versus Dynamic Pricing "We’re going to spend just...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Pricing

TEDxBroadway 2012: Barry Kahn Talks Dynamic Pricing (Video)

The CEO and founder of Qcue, Barry Kahn knows dynamic pricing. In 2012, he brought his expertise to TEDxBroadway to deliver a talk about what he does: Qcue's software provides guidance to professional sports teams, concert promoters and venue managers to set better up-front prices, and adjust to shifting demand, changes in market conditions and real-time sales data.His company's message is simple: 50% of tickets are never sold. 10% are resold for twice face value. It's time to price...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.Got a comment or question?...

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