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This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We've added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the...

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Pricing

Is “Free” a Dirty Word in Theater?

There's a saying that "you get what you pay for," meaning more money equals a better product. But of course, that isn't always the case. For example, you can get Moby Dick delivered to your Kindle for free via Amazon, but a copy of Dollhouse: A Novel by Kim Kardashian will set you back $9.78.Does the adage hold up for live entertainment? Lyn Gardner at The Guardian contends that it doesn't. She's concerned that people are foregoing free theater...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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Pricing

Should Your Pricing Leave Money on the Table?

If your ticket prices are getting the very last dime of value from the marketplace, I believe you’ve gone too far.In the world of pure reason, in which economists and undoubtedly some of my business school economics professors live or at least vacation, the statement that I just made is irrational. There’s no reason not to charge what the market will bear, they’ll say.And you know what? They’re right! Mostly.I’ve talked about how people actually sometimes like to pay...

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Pricing

Pricing Fundamentalism

Pricing Fundamentalism is the belief that the first price an organization puts on its tickets is holy among all things; that lowering it “devalues” the work and raising it is “greedy.”And that if only your Pumpkin Patch is sincere enough, your first guess at the proper price for every section of every show of your event will be the one that works best to get people in the door, drive revenue and make your patrons happy.This may not have...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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Pricing

Several Non-Opinions About Ticket Pricing

For this series, we've reached into the vault to share a few pieces that are still relevant today.• Tickets to live entertainment and arts, like everything, respond to market forces. Whether you or I like it, love it or hate it, nobody gets to defy gravity. The physics of supply and demand are not a switch that gets turned on or off. Except at the point of a gun.• The nature of the market is extremely complex. It’s at...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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