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Jim Talks Appealing to Gen Y/Z at Minor League Baseball Promotional Seminar

The Minor League Baseball Promotional Seminar 2016 is sliding into Birmingham, Ala., Sept. 27 - 29.More than 300 sports executives from across the country will come together in "The Magic City," and Jim will be speaking on September 29 at 2:55pm about Appealing to Gen Y/Z in Today’s Tight Economic Market.The sports industry is constantly evolving, and every year there are new, creative and innovative ideas that expand the limits of what it can do, and how much revenue...

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Sell Tickets on Your Website? You’ll Want to Read This

If you've ever bought something online (and these days, who hasn't?), then you know how important it is to make sure you're buying from a secure website. Identify theft and credit card fraud are no joke.In January 2017, Google Chrome will be launching a new way to help consumers identify secure websites, by labeling those using HTTP instead of HTTPS as "Not secure." As VentureBeat.com reporter Emil Protalinski explains, "HTTPS is a more secure version of the HTTP protocol...

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Catch Jim at Arts Reach Moderating Panel About Customer Service

Mark your calendars, because you should attend the Arts Reach National Arts Marketing, Development & Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles October 18-19. Goldstar CEO Jim McCarthy will be moderating a panel titled, Excellent Customer Service: Great in Theory, But Impractical in Reality? Here’s a brief description of the panel:This is not a panel, but a brawl. The audience will hear two sides of an age-old argument in the live entertainment and arts world and...

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Spotlight On: American Repertory Theater

We cover a lot of topics here on Selling Out, and one of Jim's messages keeps popping up again and again: " ... the one thing that always works is constantly working hard to build good demand for your product/show/etc. and delivering something great to people," he wrote in this post.The Boston Globe recently featured Harvard’s American Repertory Theater and shared the secrets of its success, which have included productions like Pippin, which went on to win four Tonys in...

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Italian Government Gives Teens Money to Go Out More

It sounds almost too good to be true. According to The Local, every Italian teen who turns 18 before December 31, 2016 will get €500 from the government to spend on cultural items -- to buy books, concerts tickets, theater tickets, cinema tickets, museum visits and trips to the country’s national parks.The Italian government will spend €290 million on about 575,000 teenagers, but it's money well spent.Parliamentary undersecretary Tommaso Nannicini commented: “It reminds [youngsters] how important cultural consumption is,...

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Have You Seen Goldstar’s New FlyBy Feature?

As we mentioned earlier on Selling Out, Goldstar's latest feature allows members to experience the view from their seat before ever entering the theater. Venues Today recently covered the launch in more detail. You can read the full article here (you'll need a subscription to Venues Today) or see an excerpt below:"Discount ticket distributor Goldstar has introduced a new product, FlyBy, which uses drones inside a venue to show its customers where their seats will be located and the view...

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The Top Factors That Determine If Your Venue Will Succeed or Fail

Celebrity chef Robert Irvine knows a thing or two about successful -- and unsuccessful -- restaurants. He's "spent the past five years attempting to save 140 failing restaurants across America for the Food Network show Restaurant: Impossible," reports Business Insider.In this post, he shares his top factors that result in a restaurant thriving or flopping. You can read them all here, and check out a few below that we think could apply to venues as well: "Customer serviceTerrible food spells doom...

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A Guide to Better Understanding Your Audience

The survey results are in -- and now, for the first time ever, Chorus America gives us a look at "what moves and motivates the people who attend choral music concerts." And hopefully, these major findings will "help choruses create even more meaningful and engaging experiences for their communities," writes the Chorus America staff.We think these results can help all of us in live entertainment. Take a look below at a few of the findings, and then read the...

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Game of Thrones Gets Even Bigger With a Live Concert Tour

First, Game of Thrones popped up as an interactive art installation in New York City. It seems that the hit fantasy series is getting in on more live event action. A Game of Thrones immersive musical concert tour has been announced that's hitting the road across North America early next year.The tour features an orchestra and choir, visual footage from the HBO show as well as some created just for the live event and a "headlining performance from the...

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Good News: Goldstar Is Now a Preferred Partner on the Tessitura Network

As regular readers of this blog know, Goldstar helps more than seven million members discover local live entertainment and more than 4,000 venues reach new audiences and sell more tickets. Now, we're taking things a step further by integrating the Tessitura Software with Goldstar's ticketing system. “The number one reason people don’t attend an event is awareness,” says Goldstar CEO Jim McCarthy. “Too often people simply don’t know what’s happening right where they live. We’re the first place members come to...

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